VP of Marketing

UniCourt is a Legal Data as a Service (LDaaS) company dedicated to unlocking the potential of court data for Am Law 200 firms and Fortune 500 companies. Delivered via the only API-first platform in the legal technology market, UniCourt provides real-time state and federal court data for legal analytics. Our proprietary technology turns disparate court records into accessible, actionable insights. The UniCourt Enterprise API is the gold standard in legal data delivery, powering data-driven revenue growth and client satisfaction strategies.

Our company creates some of the world’s most cutting-edge software solutions for legal data. We solve difficult problems, work on innovative technology, and build world-class API platforms for people and enterprises to interact with legal data and other public data sets. 

1. Strategic Leadership

   • Develop and implement marketing strategies to support company growth from startup to growth phase.

   • Collaborate with product and sales teams to align marketing efforts with product GTM, roadmap, and sales efforts.

   • Facilitate communication and coordination between sales, marketing, and product teams

   • Engage in deep collaboration with Product Marketing to ensure product value proposition is properly communicated and alignment between product features, market needs, and marketing communications

2. Demand Generation

   • Oversee all aspects of demand generation, including digital marketing, content marketing, and paid advertising

   • Manage and optimize marketing automation systems, paid search, and SEO initiatives

   • Analyze customer data to identify trends and build targeted, replicable marketing campaigns

3. Marketing Process Automation

   • End-to-end management of all marketing funnels, including website and top-of-funnel activities

   • Implement and optimize best practices for marketing automation systems (including HubSpot and ZoomInfo) to drive effective sales enablement

4. Analytics and Performance

   • Analyze sales pipeline, product roadmap, and marketing campaign performance to inform strategy

   • Use data-driven insights from market, internal systems and product usage to continuously improve marketing effectiveness and ROI

   • Create and present performance reports to leadership team

5. Team Management

   • Build and lead a high-performing marketing team

   • Manage and mentor team members across various marketing disciplines

6. Brand Management

   • Develop and maintain a consistent brand voice across all marketing channels and customer touchpoints

   • Oversee the creation and implementation of brand guidelines, including visual identity, tone, and messaging

   • Collaborate with creative teams to ensure all marketing materials, including imagery and design elements, align with the brand strategy

   • Lead initiatives to evolve and refine the brand as the company grows and enters new markets

   • Monitor brand perception and adjust strategies to maintain and enhance brand equity

   • Ensure brand consistency across all product marketing materials in collaboration with the Product Marketing team

7. Conferences and Events

   • Develop and execute a strategic plan for company participation in industry conferences and events

   • Identify and prioritize key conferences and events that align with company goals and target audience

   • Oversee the planning and execution of company-hosted events, including webinars, user conferences, and executive roundtables

   • Collaborate with sales and product teams to maximize networking opportunities at events

   • Manage budgets for conference sponsorships, booth designs, and event marketing materials

   • Measure and report on ROI for conference and event participation

   • Coordinate speaker submissions for industry events to position company executives as thought leaders

   • Ensure consistent brand representation and messaging across all event touchpoints

8. High Value Content, Collateral and Thought Leadership

• Develop a comprehensive content strategy that supports marketing goals and aligns with the product roadmap

• Oversee the creation of high-value content assets, including whitepapers and case studies

• Collaborate with subject matter experts within the company to produce insightful and authoritative content

• Implement a thought leadership program that positions the company and its executives as industry experts

• Collaborate with product on the development of sales collateral, ensuring it effectively communicates product value propositions

• Establish editorial guidelines and processes to maintain content quality and consistency

• Develop a content distribution strategy to maximize reach and engagement across various channels

• Implement metrics and analytics to measure content performance and ROI

• Continuously refine the content strategy based on performance data and evolving market needs

• Ensure all content and collateral adhere to brand guidelines and effectively support the sales process

• Strong background in product-led growth and marketing within a product-heavy organization

• Expertise in modern sales and marketing technologies

• Specific expertise in HubSpot and ZoomInfo is desirable

• Deep understanding of demand generation tactics, including digital marketing, content marketing, and paid advertising

• Experience in data-driven marketing strategy and funnel optimization

• Strong analytical skills with the ability to translate data into actionable insights

• Excellent communication and interpersonal skills, with the ability to work effectively across departments

• Demonstrated ability to collaborate closely with Product Marketing teams to develop effective positioning and messaging

• Experience in brand management and development, including visual identity and voice

• Legal experience

• 10+ years of B2B marketing experience

• Bachelors (BS or BA), masters preferred

• Optional: Experience marketing to legal or insurance personas

• Optional: Experience marketing a product led growth SaaS product