The VP of Engagement Strategy will lead and develop omnichannel engagement plans and strategies for clients in healthcare, focusing on audience insights and collaborative execution across teams, driving engagement and impact.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the role:
We are seeking a VP, Engagement Strategy to shape how brands show up in the real world across the channels, touchpoints, behaviors, and moments that influence patient action. This role translates brand strategy into connected omnichannel experiences, ensuring content and messaging are not only strategically sound, but delivered in the right place, at the right time, in the right way. This individual will serve as the day-to-day engagement strategy lead for clients and internal teams, building strategies that connect audience insight, platform behavior, content, media, and measurement into experiences that drive engagement, affinity, and impact.
What you'll do:
- Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact.
- Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance.
- Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways.
- Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey.
- Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life.
- Apply platform, channel, and performance insights to optimize activations against defined success metrics.
- Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact.
- Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback.
About you:
- 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
- Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
- Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy.
- Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways.
- Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience.
- Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
- Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
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