The VP of Demand Generation at Firstup will develop strategies to drive growth in pipeline and revenue through data-driven marketing initiatives across multiple channels and will lead a global marketing team.
Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.
Our employees are experts in the employee experience, workforce communications and technology.
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?
Our Values
Every employee is an owner with responsibility and credit for our progress.
Leadership is in our build and we see change as a catalyst for improvement.
We win as a team, committed to help our coworkers and customers thrive.
Position Overview
At Firstup, we’re transforming how companies connect with their people — and we’re looking for a bold, data-driven VP, Demand Generation to accelerate that mission.
This role is all about growth: driving pipeline, conversion, and revenue across every stage of the funnel. You’ll lead a global demand engine that blends inbound, outbound, ABM, digital, field, and SDR programs — all powered by insight, automation, and AI.
We’re looking for a modern marketing leader who can balance strategy and execution, scale global impact, and turn data into predictable revenue outcomes.
Responsibilities
- Build & Execute Global Strategy: Design a world-class demand generation engine that delivers high-quality, scalable pipeline growth across the US and EMEA.
- Own the Full Funnel: Manage the end-to-end journey — from awareness to closed-won — ensuring every touchpoint is measurable, optimized, and aligned to conversion goals.
- Lead Multi-Channel Growth: Oversee inbound, outbound, ABM, field, digital (SEO, SEM, AEO), and SDR functions, integrating them into one high-performing, revenue-focused ecosystem.
- Leverage Data & AI: Apply predictive analytics, intent data, and AI-powered targeting to prioritize accounts and accelerate engagement.
- Accelerate Pipeline-to-Revenue: Partner closely with Sales and RevOps to improve conversion velocity, reduce deal cycles, and forecast with accuracy.
- Optimize Efficiency: Continuously refine the channel mix, budget allocation, and ROI to maximize marketing’s impact on revenue.
- Inspire & Develop Talent: Build, coach, and empower a global team of analytical, performance-driven marketers who thrive on results.
- Report with Clarity: Provide executive stakeholders with actionable insights on pipeline health, conversion trends, and revenue performance.
Qualifications
- 15+ years in B2B SaaS marketing, including 10+ years leading high-performing demand generation functions.
- Proven ability to drive predictable pipeline and bookings growth through full-funnel, data-led strategies.
- Deep understanding of funnel analytics, attribution, and lifecycle optimization.
- Expertise in modern martech and AI-driven platforms — Salesforce, Marketo, Hockeystack, Clay, Outreachy, Gong, Chili Piper, and others.
- Experience leading global teams across regions and aligning execution with Sales and Product Marketing.
- Strategic mindset with operational excellence — you set vision, but you’re not afraid to get into the data.
- Strong collaboration and executive communication skills; ability to influence across GTM functions.
- Bonus: experience in HR tech, employee engagement, or internal communications SaaS.
What Success Looks Like
- A predictable, high-quality pipeline that fuels revenue growth quarter over quarter.
- Clear visibility from marketing investment to closed-won revenue.
- Improved funnel velocity, conversion rates, and ROI.
- A unified global demand team operating with precision, creativity, and accountability.
Firstup expects the base salary for this role to be between $220,000-$260,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
Why Firstup?
Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.
If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.
We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.
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Top Skills
Chili Piper
Clay
Gong
Hockeystack
Marketo
Outreachy
Salesforce
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