VP, Demand Generation

Who We Are

Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.

As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.

Who You Are 

You are a strategic marketing leader with a passion for driving business growth through innovative demand-generation strategies. You thrive in the dynamic B2B tech environment and understand the unique challenges of marketing security solutions to enterprise customers. You understand the value and nuances of an account-based approach to sales and marketing. You have a high standard for the content your team produces. With your data-driven approach and leadership skills, you're ready to build and optimize a high-performing demand generation function that delivers measurable pipeline and revenue impact. You are leaning into AI and its potential to drive better performance. You excel at cross-functional collaboration and can effectively partner with sales, product, and executive teams to align marketing efforts with business objectives. This role reports to the Chief Marketing Officer.

Responsibilities

• Develop and execute a comprehensive demand generation strategy, owning pipeline targets while ensuring alignment with company growth objectives and sales leadership
• Build, lead, and mentor a high-performing demand generation team focused on delivering measurable business results
• Design, implement, and optimize multi-channel campaigns (email, paid media, webinars, content marketing, advertising, etc.) tailored to specific market segments, ensuring messaging and offers resonate with high-value personas
• Define and lead a robust content production program with discerning standards for quality, demonstrating exceptional judgment on what constitutes compelling, high-impact content for security professionals
• Through segmented marketing approaches, increase contact and account engagement while maintaining alignment with broader marketing objectives
• Establish and maintain a metrics-driven approach to measure campaign effectiveness, ROI, and pipeline contribution
• Leverage account-based targeting, marketing automation, CRM, and analytics tools to optimize account and contact nurturing, scoring, and conversion processes
• Build upon and expand the team’s use of AI to drive better performance and scale operations
• Stay current with B2B marketing best practices, particularly emerging opportunities to harness AI for better efficiency and performance in the security/technology sector
• Manage and optimize the demand generation budget to maximize impact and efficiency
• Collaborate with product marketing to develop compelling messaging and content that resonates with target audiences
• Partner with revenue operations to ensure marketing-generated contacts are effectively worked and converted
• Report on key performance metrics to executive leadership and provide strategic recommendations for improvement

Qualifications

• 12+ years of progressive experience in B2B demand generation or performance marketing, with at least 6 years in a leadership role
• Proven track record of building and scaling demand generation programs that deliver measurable pipeline and revenue impact
• Experience in B2B SaaS marketing, preferably in the security, compliance, or enterprise technology space
• Strong understanding of modern marketing technologies, including account-based platforms, marketing automation platforms, CRM systems, advertising, and analytics tools
• Data-driven mindset with expertise in campaign measurement, attribution modeling, and performance optimization
• Experience managing and developing high-performing marketing teams
• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders
• Strategic thinker with strong analytical and problem-solving abilities

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at [email protected]  or call (512) 572-7400

Ontic Benefits & Perks

Competitive Salary

Medical, Vision & Dental Benefits

401k

Stock Options

HSA Contribution

Learning Stipend

Flexible PTO Policy

Quarterly company ME (mental escape) days

Generous Parental Leave policy

Home Office Stipend

Mobile Phone Reimbursement

Home Internet Reimbursement for Remote Employees

Anniversary & Milestone Celebrations

Ontic is an equal-opportunity employer.  We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.