VP, Business Development Consultant

Lead with Purpose, Unlock Your Team’s Passion

At LPL, people leaders hold the key to the employee experience — shaping culture, driving performance, and guiding individuals to new heights. Because when that happens, we all win – clients, LPL, and most importantly our, employees.

If you're ready to lead with intention and discover what’s possible, LPL Financial invites you to apply today.

Job Overview:

The VP, Business Development Consultant within LPL’s Business Development division is responsible for driving enterprise‑level recruitment growth by identifying, engaging, and converting premium‑segment financial advisors and teams. This role focuses on attracting top advisors from global banks, wirehouses, and RIAs while directly overseeing a dedicated Cold Calling / Business Development Representative (BDR) Team responsible for early‑stage pipeline creation.

This role represents a unique opportunity to shape the firm’s presence in the premium‑advisor segment and lead a multi‑layered sales organization that includes full‑cycle recruiter‑consultants, a performance‑driven outbound calling team, and cross‑functional influence across LPL.

Responsibilities:

Strategic Sales & Recruiting Leadership

• Develop sophisticated sales and recruiting strategies tailored for premium‑segment advisors; drive both proactive outreach and responsive engagement.

• Identify and source new prospective advisors within the targeted segment through direct outreach, including initial discovery calls and inbound follow‑up.

• Own key segments of the advisor pipeline from first contact through close, partnering closely with Regional Directors and Division Managers.

• Deliver consultative, high‑impact meetings with prospective advisors and teams, clearly articulating LPL’s value proposition and solving for complex needs.

• Expertly navigate long and complex sales cycles with multiple decision‑makers and buying influences.

• Apply discretion and independent judgment in evaluating candidate advisors and determining strategic fit with LPL’s business models.

Leadership of Cold Calling / BDA Team

• Lead, hire, coach, and develop a dedicated outbound Cold Calling / BDR team responsible for top‑of‑funnel advisor engagement and qualification.

• Establish a sales excellence culture—high activity, high accountability, disciplined execution, and continuous improvement.

• Build a rigorous training and development program for the BDR team focused on: Advisor persona understanding, Objection handling, Competitive positioning, Conversation frameworks and talk tracks, Technology utilization (Salesforce, dialing platforms, sequencing tools), Create and manage a comprehensive

KPI and performance management framework, including metrics such as:

• Call volumes and connect rates

• Qualified introduction meetings

• Pipeline contribution

• Conversion rates to next‑stage discussions

• Team‑level productivity benchmarks

• Conduct regular performance reviews, call coaching sessions, QAs, and side‑by‑sides to ensure continuous skill development and message consistency.

• Partner with Compensation and HR to structure incentive programs that motivate BDR performance and align with enterprise recruitment goals.

Training, Enablement & Cross‑Team Development

• Train and educate internal teams on the premium‑segment landscape and competitive dynamics.

• Coach colleagues on how to position LPL effectively versus wirehouses, banks, and high‑end RIAs.

• Continuously refine recruitment methodologies, outreach frameworks, and competitive positioning.

• Advocate for new ideas, sourcing channels, and programs that expand LPL’s ability to attract women advisors and other underrepresented groups.

Strategic Programs, Partnerships & Market Expansion

• Partner with BD leadership on the continued evolution of LPL’s capabilities, offering, and experience to ensure LPL is the leading platform of choice for premium advisors.

• Identify and attend external events, conferences, and industry forums that open new sourcing channels.

• Serve as a subject matter expert supporting Business Development colleagues through consultation, deal strategy, and specialized resources.

• Develop innovative sourcing strategies, including pilots and controlled experiments, to expand reach and attract diverse candidates.

Data‑Driven Execution & KPI Management

• Leverage Salesforce and analytics tools to track performance, diagnose trends, and inform resource allocation.

• Build reporting frameworks that highlight pipeline velocity, funnel conversion, and BDR team productivity.

• Ensure all programs, initiatives, and outbound efforts align to enterprise priorities and measurable outcomes.

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• Bachelor’s degree in business or related field from an accredited college or university.

• 10+ years of experience in financial services, with deep familiarity with the wirehouse, bank, and RIA marketplaces.

Core Competencies:

• Proven track record managing and closing complex, multi‑stakeholder sales cycles.

• Demonstrated ability to influence cross‑functional leaders and drive organizational alignment.

• Strong executive presence with exceptional verbal, written, and listening skills.

• Consultative selling capability and a relationship‑driven approach.

• Strong team orientation with a positive, entrepreneurial mindset.

• Prior experience managing strategically designed programs across multiple business lines.

• Proficiency with Microsoft Office and Salesforce.

• Willingness and ability to travel up to 60%.

Preferences:

• Series 7, 66, and 24 preferred.

• Experience hiring, coaching, and leading high‑performing BDR, inside sales, or outreach teams strongly preferred.

 

Pay Range:

$235,100.00-$391,900.00/year
 The pay salary range is inclusive of base salary and potential sales incentive compensation based upon the applicable incentive compensation plan for this position. Base salary is determined on several factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Incentive compensation is dependent on achievement of goals set forth in the incentive compensation plan. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!

• Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!

• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!

• Impactful Work: Our size is just right for you to make a real impact. Learn more here!

• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!

• Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!

• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

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