Lead the vertical sales teams, develop a go-to-market strategy, and drive revenue through team building, sales execution, and cross-functional collaboration.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
As part of a new growth initiative, we are seeking a Vice President of Sales to lead the build-out and expansion of our Vertical Sales teams. Reporting directly to our Chief Revenue Officer, this executive leader will be responsible for launching, scaling, and owning the go-to-market strategy for our high-potential business lines.
You’ll be charged with developing the team, setting a strategic vision, and driving revenue across these emerging verticals. The ideal candidate is both a builder and a leader—someone who thrives in a fast-moving environment, brings deep experience in digital and programmatic advertising, and knows what it takes to establish new lines of business.
What You’ll Be Doing:
- Vertical Strategy & Business Launch:
- Own and operationalize the go-to-market strategy for StackAdapt’s vertical sales motions
- Define value propositions, sales narratives, and success metrics in partnership with cross-functional teams.
- Identify early customer segments and accelerate adoption across new and existing accounts.
- Recruit, develop, and lead a high-performing sales team (both IC’s and leaders) focused on our priority verticals.
- Establish team culture rooted in collaboration, accountability, and StackAdapt’s core values.
- Coach and mentor sales managers and AE’s to drive performance and career growth.
- Sales Execution & Revenue Growth
- Set and exceed quarterly and annual revenue targets.
- Leverage sales analytics and forecasting tools to optimize pipeline health and territory planning.
- Build and maintain executive-level customer relationships to support high-value deals and renewals.
- Drive operational excellence through data, tools, and process optimization in partnership with RevOps. Inclusive of developing a strong rhythm of business, OKRs, and performance standards across the org.
- Cross-Functional Partnership
- Collaborate with Product, Marketing, RevOps, Enablement, Solutions Engineering, and Finance to align strategies and streamline operations.
- Influence product roadmaps and positioning based on market feedback and evolving customer needs.
- Represent StackAdapt in strategic client meetings, conferences, and industry events.
Team Building & Leadership
What you will bring to the role
- 10+ years of experience in digital advertising or marketing technology, with expertise in programmatic advertising.
- Deep understanding of market trends and competitive threats and opportunities.
- Proven track record of building and scaling sales teams from the ground up.
- Experience launching new verticals or GTM motions, particularly in Ecommerce and B2B sectors.
- Strong leadership presence with the ability to operate at both strategic and tactical levels.
- Operational rigor with experience in pipeline management, forecasting, business reviews, and performance metrics.
- Excellent communication skills and executive presence—comfortable with internal and external senior stakeholders.
- A collaborative mindset and the ability to lead through influence across a matrixed organization.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
Top Skills
Forecasting Tools
Marketing Technology
Programmatic Advertising
Sales Analytics
Similar Jobs
AdTech • Fintech • Gaming • Mobile • Software • App development
The Vice President of Sales will drive revenue for the Mode Earn App, lead sales strategy and execution, build high-performing teams, and forge strategic partnerships.
Top Skills:
Ad TechDigital MediaMartechMobile Apps
Consumer Web • Healthtech • Professional Services • Social Impact • Software
The Compliance Manager will lead compliance incidents, implement compliance programs, train staff, and manage compliance inquiries in a healthcare setting.
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Manage equity compensation programs at Headway, ensuring compliance and communication with stakeholders, while improving employee experiences.
Top Skills:
Carta
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
