Vice President, Group Business Director, Creative

Say hello to Hagerty

Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award‑winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving. Ready to get in the driver’s seat? Join us! 

As Vice President, Group Business Director, Creative, you’ll be the senior strategic partner between Hagerty’s creative organization and its internal marketing stakeholders. Partnering with the VP, Group Creative Director, this role operates similarly to that of a Group Account Director at an agency.  That means you’ll have deep creative ambition, and will be fluent in the languages of business and marketing strategy, research and insights, planning, briefs, conceptual ideas, writing and art direction, production, timelines, budgets and in-market optimization.

Passionate about cars, you’ll be smart, charismatic and curious, will know what great looks like, and how to make incredible ideas become reality.

What you’ll do

Internal Client Leadership & Partnership

• Act as the senior relationship lead for Hagerty’s internal marketing partners, serving as a trusted advisor and primary point of accountability for creative engagement.
• Proactively partner with marketing leaders to understand business objectives, campaign goals, audience needs, and success metrics.
• Translate complex business needs into clear creative briefs and strategic direction for creative teams.

Creative Strategy & Delivery Oversight

• Working with the VP, Group Creative Director, strive for true creative excellence, ensuring our ideas and execution stand out from a sea of sameness
• Ensure work aligns with Hagerty’s brand, voice, and strategic priorities while meeting timelines and expectations.
• Oversee the end-to-end creative workflow—from intake and prioritization through execution, delivery, and post-launch evaluation.
• Balance competing demands across teams and initiatives, setting clear priorities and managing expectations at the executive level.

Team Leadership & Development

• Lead and develop a team of creative and project managers responsible for day-to-day stakeholder management.
• Establish best practices for creative intake, briefing, reviews, and approvals.
• Coach teams to operate as strategic partners—not just order-takers—while maintaining positive, solution-oriented relationships.

Operational Excellence & Process Improvement

• Build scalable systems and frameworks that enable the creative organization to operate efficiently and predictably.
• Define service models, SLAs, and engagement norms for working with internal marketing teams.
• Use data and insights to continuously refine processes, resource planning, and workload management.

Executive Communication & Influence

• Represent creative management perspectives in leadership forums, aligning creative capacity with business priorities.
• Clearly communicate tradeoffs, risks, and recommendations to senior leaders.
• Influence cross-functional decision-making to ensure creative investment delivers meaningful business impact.

This might describe you

• A deep, authentic passion for cars, driving and automotive culture, with a genuine connection to our audience of driving enthusiasts.
• 12+ years of experience in account management or marketing leadership, ideally with experience at a nationally-known creative agency or large-scale in-house environment.
• A portfolio of award winning, business driving work that reflects both personal creative excellence and the elevation of work through others.
• Proven experience operating at a senior level with executive stakeholders.
• Charismatic, you’ll persuasively represent ideas to sell them in.
• Deep understanding of how creative, marketing, and brand teams work together to drive famous work, and in turn, business results.
• Strong strategic thinking paired with exceptional organizational and communication skills.
• Ability to lead through influence, diplomacy, and clarity in highly collaborative environments.
• Experience managing teams, workflows, and competing priorities at scale.

Other things to note

• This role can be worked from any U.S. remote location with regular in-person reporting to Head Office in Traverse City, MI

• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.

If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email [email protected] for compensation, comprehensive benefits and the perks that set us apart. 

At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference.  We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.

#LI-Remote

EEO/AA

US Benefits Overview

Canada Benefits Overview

UK Benefits Overview

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!