Vice President, Go to Market

About the Role:

Are you an innovative, strategic marketing leader with a proven track record in driving organic growth? Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how we reach, engage, and convert new clients. This high-impact role is equal parts strategist, operator, and connector—owning the entire go-to-market process from vision through execution. You will lead new growth channels, forge strategic alliances, and unlock emerging audience segments while shaping an outstanding client experience.

As a key member of our team, you’ll share responsibility for influencing pipeline contribution and delivering on revenue-driven goals—not just program execution. Success requires influence, clear prioritization, and the ability to turn complex strategies into compelling narratives, scalable programs, and impactful client journeys that accelerate business growth.

Key Responsibilities:

Go-to-Market & Growth Strategy

• Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities

• Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation

• Drive corporate partnership marketing programs to expand our reach and engage new audiences

• Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels

• Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team

Client Journey Strategy & Experience Design

• Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results

• Identify and optimize key moments in the client journey, aligning content and campaigns to each stage

• Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points

• Create a clear framework for channel, touchpoint, and message cohesion

Demand Generation & Performance

• Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth

• Ensure seamless transitions from awareness to engagement to pipeline conversion across channels

• Develop sales enablement tools and measure partner, content, and brand engagement outcomes

Events & Sponsorship Strategy

• Partner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation efforts

Content, Brand & Communications Alignment

• Create and own content supporting organic growth channels, including hands-on development and production

• Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence

• Drive earned media and communication strategies to reach new audiences

Channel Activation & Enablement

• Build scalable, repeatable programs across alliance and partner channels

• Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams

• Ensure consistency across all partner initiatives

Analytics & Business Impact

• Collaborate with Analytics leadership to tie marketing investments directly to business outcomes

• Define KPIs and manage measurement frameworks to monitor and communicate ROI

• Leverage insights to continuously refine strategy and improve effectiveness

Qualifications & Experience:

Required:

• Bachelor’s degree in marketing, communications, business, or a related field

• 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution

• Demonstrated ability to design and optimize client journeys that drive business results

• Experience with alliances, partner ecosystems, or indirect channels

• Experience partnering with sales/business development to align on pipeline and handoff criteria

• Proven ability to build and scale sales and partner enablement functions

• Comfort with piloting new technologies to improve marketing impact and scalability

• Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment

Preferred:

• Experience in financial services, wealth management, or professional services

• Background in developing growth programs for high-consideration categories

• Familiarity with referral-driven or partner-led growth models

Join Mariner and play a pivotal role in shaping the future of our growth. If you have the strategic vision, operational rigor, and experience to lead our go-to-market efforts, we want to hear from you!

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We welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.

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