Vice President, Field Sales

About Us

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful’s award-winning AI capabilities accelerate decision-making, helping Planful users in over 100 countries to close faster, accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company with more than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, Gousto, and Specialized, and is backed by Vector Capital, a leading global private equity firm. Learn more at Planful.com.

The Vice President of Field Sales reports to the Chief Sales Officer and is a key member of the Sales Leadership Team. This high-impact role is responsible for leading Planful’s Enterprise Field Sales organization, focused exclusively on acquiring new upper mid market and enterprise customers across North America. The VP will directly manage a team of Field Account Executives, driving consistent execution and growth across target markets and industries.

The ideal candidate is a results-oriented, hands-on sales leader with deep experience building and scaling enterprise new-business teams. They are highly motivated, disciplined, and passionate about leading teams that win complex, multi-stakeholder SaaS deals. Experience selling financial applications or technology solutions into the Office of the CFO is preferred.

• Lead, coach, and develop a team of Field Account Executives to achieve and exceed new customer acquisition goals.
  Drive a culture of accountability, collaboration, and high performance across all enterprise sales activities.
• Own and manage the enterprise new logo pipeline, ensuring accurate forecasting and disciplined deal management.
• Partner with Marketing, Product, Pre-Sales, and other internal teams to align go-to-market strategy and optimize conversion throughout the sales cycle.
• Develop and execute strategic plans to penetrate target enterprise accounts and expand Planful’s brand presence in key verticals.
• Build and maintain strong executive relationships within prospective accounts, including at the CFO and C-suite levels.
• Report on key performance metrics, pipeline health, and forecast accuracy to the Chief Sales Officer.
• Contribute to strategic planning and market feedback loops to shape Planful’s enterprise growth strategy.
• Foster a solutions-oriented, collaborative environment that embodies Planful’s core values and customer-first mindset.
  

• 5+ years of sales leadership experience, with at least 3+ years leading enterprise SaaS Account Executives focused on new business.
• Experience selling cloud-based FP&A, financial applications, ERP, or other complex SaaS solutions to enterprise organizations.
• Proven record of consistently exceeding net-new revenue and quota targets.
• Demonstrated ability to drive a mix of high-volume, fast-moving enterprise deals alongside longer, strategic sales cycles with executive-level engagement.
• Strong business acumen and ability to engage credibly with C-level financial leaders.
• Exceptional leadership, coaching, and talent development skills.
• Demonstrated ability to develop and execute scalable go-to-market strategies for enterprise acquisition.
• Highly collaborative leader who thrives in a cross-functional environment.
• Excellent communication and executive presence.

Pay Transparency Statement

At Planful, our top priority is supporting our employees and ensuring everyone has access to equal growth opportunities. Compensation decisions are based on each individual’s skills, experience, qualifications, and work location.

The base salary range for this role starts at $185,000 USD per year, depending on experience and location. This position is also eligible for bonus or commission. You can learn more about our benefits https://planful.com/jobs/.