The VP of Content Marketing will lead a strategic content marketing initiative, manage a global team, develop audience-centric strategies, oversee content creation, and optimize performance using analytics.
Role Overview
The remote Vice President of Product Marketing will be responsible for crafting and executing a comprehensive content and product marketing strategy that builds brand authority, engages diverse audiences, and fuels business growth. This senior leader will oversee a multi-channel content ecosystem, including editorial, video, social, SEO, thought leadership, and campaign content and ensure alignment with MARA’s overarching business goals.
This role requires a blend of strategic vision, creative leadership, and operational excellence, with the ability to inspire teams, manage complex initiatives, and measure success.
Key ResponsibilitiesStrategic Leadership- Define and own the company’s content and product marketing vision, mission, and strategic roadmap.
- Partner with executive leadership to ensure content supports corporate objectives, product launches, and brand positioning.
- Develop audience-centric marketing strategies informed by data, market insights, and brand identity.
- Oversee the creation of high-impact product content across formats (articles, videos, infographics, podcasts, whitepapers, case studies, and more).
- Ensure all content aligns with brand voice, quality standards, and compliance requirements.
- Implement editorial guidelines, workflows, and governance models for consistency and scalability.
- Lead, mentor, and build a high-performing global content team, including writers, editors, and strategists.
- Collaborate cross-functionally with communications, design, and growth teams.
- Foster a culture of creativity, accountability, and curiosity
- Leverage analytics to track performance, measure ROI, and optimize content strategies.
- Drive organic growth through SEO, content distribution, and strategic partnerships.
- Stay ahead of industry trends, emerging platforms, and new storytelling formats.
- 10+ years in marketing or communications, with at least 5 years in leadership roles
- Proven track record of building and scaling successful multi-channel content programs
- Experience building product marketing strategies from 0-1
- Exceptional writing, editing, and storytelling skills, with a portfolio of high-impact campaigns
- Experience managing large budgets and complex cross-functional projects
- Expertise in SEO, content analytics, and digital distribution channels
Top Skills
Content Analytics
Digital Distribution
Seo
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