Lead the design evolution across brands, create prototypes using AI tools, and collaborate with teams to enhance user experiences in eCommerce.
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We are seeking an AI Native UX/UI Designer who operates beyond traditional design boundaries. This role requires a systems thinker, a highly skilled craftsperson, a researcher, and a designer who is fluent in modern AI tooling. You will shape customer experiences across the entire shopping journey and work in a high impact ecommerce environment where clarity of thought, customer empathy, and execution speed matter.
You will push discovery with product and engineering. You will generate prototypes using AI. You will elevate the quality of our design system and partner closely with marketing to ensure consistency across brands. You will be responsible for customer insight loops that guide product direction. This is the next generation of UX and UI design.
This position reports to the VP of Product and UX.
What you get to do:
- Lead the creation and evolution of Backcountry's cross brand design system with a focus on clarity, scalability, and accessibility
- Drive discovery with product and engineering by researching user needs, mapping journeys, and identifying opportunities
- Design customer experiences across the full funnel including exploration, evaluation, purchase, and post purchase
- Prototype quickly using AI native tools that support generative exploration, automated insights, and rapid iteration
- Conduct and synthesize research through user interviews, testing, surveys, and behavioral analysis
- Collaborate with engineering in a scrum environment to ensure high quality implementation and alignment from concept to launch
- Partner with marketing to unify brand expression and improve consistency across campaigns and site experiences
What you bring:
- A strong portfolio demonstrating end to end product design, research depth, complex workflows, and refined craft
- Expert level proficiency in Figma including component architecture, variants, and design system structure
- Experience with qualitative and quantitative research methods and the ability to translate findings into actionable insights
- Ability to design intuitive and intelligent AI powered experiences including adaptive UI and human in the loop patterns
- Comfort working closely with engineers and product managers in an agile environment
- Strong communication skills with the ability to explain design rationale to technical and non technical audiences
- Fluency in AI assisted workflows including generative tools, automated heuristics checks, and rapid prototyping techniques
What’s in it for you?
- Joining Backcountry as part of CSC Generation gives you the opportunity to define what modern UX and UI design looks like in the AI era. You will work on experiences used by millions of outdoor customers and contribute directly to revenue, margin, and customer satisfaction.
- A high autonomy environment that values strong thinking and measurable impact
- Access to advanced AI tools that accelerate discovery and design iteration
- The ability to shape the future of our design system across multiple brands
- Visibility and collaboration with leaders across Product, Engineering, Marketing, and CX
- A merit based culture that rewards initiative and quality
- Competitive compensation, comprehensive benefits, and gear discounts
You will gain:
Our interview process:
- 📞 Step 1: If you align with our vision and meet the qualifications, we will reach out to schedule a conversation and introduce CSC
- 🧠 Step 2: You will complete a short AI or product building challenge so we can understand how you approach problems and execution
- 💬 Step 3: Participate in deep dive interviews with CSC leadership focused on your experience, product mindset, and operational thinking
- 📩 Step 4: Offer. We will move fast for the right candidate
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected].
Top Skills
Ai Tooling
Figma
Prototyping Tools
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