The User Acquisition Manager will own and scale the Google Ads channel, manage campaigns, design automation, and optimize performance for growth. They will establish frameworks and increase spending efficiently with a focus on ROI.
StellarTech is looking for a UA Manager (Google Ads) to fully own and scale our Google acquisition channel.
This is a hands-on role.
You will personally launch, manage, optimize, and scale campaigns across Google formats - while building structure, processes, and future automation on top of the channel.
Unlike Meta, where we already have deep automation, here you’ll have the opportunity to help design and build automation and systems from the ground up - on top of an existing performance foundation.
This role is for someone who wants:
- channel ownership
- scale responsibility
- system building
- growth impact
What You'll Do:
- Own Google Ads channel end-to-end
- Launch and scale campaigns across:
- Search
- GDN
- Demand Gen
- Performance Max
- UAC
- Work hands-on inside accounts and campaign structure
- Increase spend and scale volumes with ROI focus
- Design testing and scaling frameworks
- Build campaign architecture and channel structure
- Develop automation and rule-based optimization approaches
- Work with analytics and product teams on funnel performance
- Identify growth levers across keywords, creatives, audiences, and funnels
- Maintain process and testing documentation
KPI, 3 and 6 months
In Your First 3 Months, You Will
- Take hands-on ownership of Google Ads campaigns
- Launch and structure campaigns across key formats
- Establish testing and scaling framework
- Identify first scalable growth opportunities
- Increase controlled spend with efficiency targets
- Propose first automation and system improvements
What We're Looking For:
- 3+ years in User Acquisition / Performance Marketing
- Strong hands-on experience with Google Ads
- Practical experience with:
- Search
- GDN
- Demand Gen / Discovery
- Performance Max
- Experience scaling paid acquisition budgets
- Experience with subscription or B2C digital products
- Strong analytical and experimentation mindset
- Understanding of funnels (web2web, web2app, app - any mix)
- Comfortable owning a channel independently
- Strong Excel / Google Sheets skills
- English B1+
Nice to have:
- Experience with automation / rules / scripts
- Mobile Measurement & Attribution knowledge
Why You'll Love Working With Us:
- Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
- Freedom: Flexible role based either remotely or hybrid from one of our offices in Cyprus, Poland.
- Health: company-provided medical expense compensation.
- AI solutions: АІ subscription and other tools.
- Balance: Flexible paid time off, you get 21 days of annual leave + 10 bank holidays.
- Collaborative Culture: Work alongside passionate professionals who are as driven as you are.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
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- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
