User Acquisition Manager (Google Ads)

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

We are seeking an experienced User Acquisition Manager to drive customer acquisition for our subscription-based web products. The ideal candidate is self-motivated, self-driven, and thrives in a fast-paced environment where ownership and impact matter.

Our current growth engine relies heavily on Google Search Ads, and we are planning to expand into new channels such as Bing, Twitter/X, LinkedIn, and YouTube. The role requires both strategic thinking and hands-on execution, with a strong emphasis on scaling profitably, optimizing campaigns, and building repeatable growth systems.

If you are excited about owning large budgets, driving measurable growth, and building scalable acquisition systems in a startup-style environment, this role is for you.

• ROI Maximization

  • Develop and implement strategies to continuously improve return on ad spend (ROAS).

  • Identify opportunities to scale successful campaigns while maintaining or improving efficiency.

• Data Analysis & Insights

  • Conduct deep analysis of campaign performance metrics.

  • Leverage Tableau, Google Ads reporting, and other tools to extract insights.

  • Translate data into actionable strategies and tactical decisions.

• Campaign Structure & Optimization

  • Design and implement optimal campaign/account structures.

  • Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.

  • Run A/B tests to identify scaling opportunities.

• Channel Expansion

  • Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, LinkedIn, and YouTube.

  • Allocate budgets effectively across platforms based on performance and growth potential.

  • Stay updated on platform changes and new features, adapting strategies accordingly.

• Strategy Development

  • Collaborate with leadership to establish acquisition goals, KPIs, and budgets.

  • Build and execute comprehensive user acquisition strategies aligned with company objectives.

  • Continuously refine strategies based on performance data and market trends.

• Creative Collaboration

  • Partner with creative teams to develop high-performing ad creatives.

  • Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.

• Market Research & Growth Experiments

  • Identify funnel leakages and propose high-impact experiments to improve efficiency.

  • Research new traffic sources and evaluate their potential.

• Cross-functional Collaboration

  • Partner with data, product, and growth teams to ensure cohesive acquisition efforts.

  • Collaborate closely with leadership on budget planning and reporting

• Experience

  • 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).

  • Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.

  • Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.

  • Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.

• Analytical Skills

  • Advanced skills in campaign analysis, attribution, and optimization.

  • Strong ability to analyze complex datasets and extract actionable insights.

• Strategic Thinking

  • Data-driven mindset with structured experimentation skills.

  • ROI-focused, with a proven ability to maximize efficiency at scale.

• Execution & Ownership

  • Self-motivated, proactive, and able to work independently, you don’t wait for direction; you make things happen.

  • Strong project management skills to handle multiple campaigns in parallel.

  • Demonstrated ability to deliver results in a high-growth environment.

• Collaboration & Communication

  • Excellent communication skills to collaborate with cross-functional teams.

  • Ability to translate performance results into clear insights for leadership.

• Personal Attributes

  • Entrepreneurial and results-oriented mindset.

  • Strong problem-solving skills with a passion for measurable impact.

  • Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (90 minutes)

• Final Interview (60 minutes)

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

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