Oversee digital advertising campaign fulfillment, accuracy, optimization, and reporting across assigned markets. Coordinate Sales, Product, Creative Services, and leadership teams; manage campaign orders, creative assets, targeting, trafficking, delivery data, and recaps. Troubleshoot performance and technical issues, support proposal development, lead team communications, and mentor or manage team members while maintaining campaign quality and client satisfaction.
Job Position: Digital Campaign Manager
Department: Digital Sales
Reports to: Senior Vice President, Digital Operations
FLSA: Exempt (PRO-CRE)
Status: Full-time
Work Location: Atlanta, GA, Baltimore, MD, Charlotte, NC, Dallas, TX, Houston, TX, Indianapolis, IN, Philadelphia, PA, Raleigh, NC, Richmond, VA,
OVERVIEW:
The Digital Campaign Manager is responsible for overseeing the execution, optimization, accuracy, and performance of digital advertising campaigns across assigned markets. This role serves as a key operational leader within their region, ensuring campaigns are delivered accurately, issues are resolved quickly, and internal teams are supported through clear communication and strategic problem-solving. The DCM works closely with the Digital Product Team (IMM), leadership, and support departments to maintain high standards of campaign execution and client satisfaction.
ESSENTIAL RESPONSIBILITIES:
- Oversee digital campaign fulfillment within assigned markets, from order entry to recap delivery, acting as “air traffic control” between Sales and Product Teams
- Act as the day-to-day point-of-contact for Sales when it comes to running digital campaigns for their clients
- Review and approve digital orders in Wide Orbit for assigned markets
- Work directly with Integrated Marketing Specialists (sales) and Digital Sales Managers to collect all needed creative assets to fulfill campaign delivery
- Create the digital campaign ticket in ClickUp, ensuring all campaign details are entered, including but not limited to digital product, impression/delivery, targeting requirements, etc.
- Submit and manage any design requests to the Creative Services team
- Assign digital campaign elements to specialized Product teams for trafficking via ClickUp
- Collect campaign delivery data and screenshots from the Product Team to produce digital campaign recaps for local Sales teams in assigned markets
- Hold regular stand-up calls with DSMs in assigned markets to ensure successful campaign delivery
- Work with the Digital Sales Manager to assist with proposal creation, providing creative guidelines and details on deliverables
- Hold regular stand-up calls with Digital Product teams to ensure campaigns are delivering properly and optimized for client success
- Lead problem-solving efforts related to digital campaign delivery, performance challenges, and technical issues
- Ensure campaign accuracy, including correct targeting, creative placement, scheduling, and reporting
KNOWLEDGE/SKILLS/ABILITIES:
- Strong understanding of all O&O platforms, as well as extended network/audience platform digital advertising platforms, mobile streaming, Meta, SMS and email marketing tools
- Proven ability to analyze campaign performance data and apply insights for optimization
- Exceptional problem-solving and troubleshooting skills
- Strong communication skills with the ability to coordinate across internal teams and leadership
- Experience managing or mentoring team members in a campaign or digital services environment
- High attention to detail with a strong commitment to campaign accuracy and quality control
- You must be able to work as part of a team
- You must be enthusiastic and disciplined; a self-starter who can thrive in fast-paced environments with tight deadlines and aggressive performance targets
- Demonstrated ability to lead, motivate and direct a team to include but not limited to:
- Provide regular constructive feedback
- Resolve issues/conflicts with diplomacy on time
- Provide ongoing guidance and support for growth and development
- Deploy effective coaching skills
- Practical understanding of anti-harassment and discrimination laws
- Ability to effectively administer performance reviews, and corrective action plans as appropriate.
- Ensure team (s) attend mandatory department and/or mandatory company training (s) as required.
- Submitting a criminal background check
- Legal right to work in the United States
DIGITAL CAMPAIGN MANAGER QUALIFICATIONS
Bachelor’s Degree preferred, minimum 5 years’ experience in media, marketing, advertising or related experience; or equivalent professional experience.
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