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Spectrum

Talent Attraction Marketing Manager

Posted Yesterday
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In-Office
Charlotte, NC
Senior level
In-Office
Charlotte, NC
Senior level
The Talent Attraction Marketing Manager drives employer brand initiatives, oversees recruitment campaigns, and advises on talent marketing to enhance hiring success.
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This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Are you passionate about shaping how companies attract top talent through innovative marketing strategies? As a Talent Attraction Marketing Manager at Spectrum, you will drive employer brand initiatives, oversee recruitment campaigns, and advise on talent marketing best practices, making a measurable impact on our hiring success. This is a client-facing, hands-on role requiring strong judgment, initiative, and the ability to operate autonomously in a fast-paced hiring environment.
How You'll Make an Impact
  • Recommend, execute, and track end-to-end recruitment marketing initiatives (digital, email, paid media, social) in partnership with agency teams to attract top talent to key segments
  • Analyze trends, monitor brand reputation, build reports, and executive-ready summaries by turning insights into actionable recommendations to optimize campaigns, ROI, and processes
  • Advise recruiting and HR leadership on effective talent attraction methods for professional roles
  • Drive campaign performance and ensure effective budget allocation
  • Oversee digital touchpoints including the career site, employee testimonials, and email marketing to enhance the candidate experience
  • Identify new platforms for engagement, ensuring brand consistency and legal compliance across all assets
  • Partner with communications, HR, and recruiting teams to deliver successful talent attraction programs
  • Evaluate new vendors and tools to support the talent attraction roadmap
  • Partner with recruiters on recruitment marketing best practices

Working Conditions
  • Office environment
  • Business travel as needed

What You'll Bring to Spectrum
Required Qualifications
Education
  • Bachelor's degree or equivalent combination of education and experience

Experience
  • 5+ years of professional marketing experience
  • 1+ year of recruitment marketing experience

Skills
  • Proficient in PowerPoint, Excel, Adobe PDF
  • Strong organizational skills with the ability to work independently
  • Effective written and verbal communication skills
  • Knowledge of leveraging social media for recruitment
  • Ability to build partnerships with internal stakeholders
  • Skilled at using data to demonstrate ROI
  • Commitment to confidentiality and professionalism
  • Success navigating fast-paced, service-oriented environments
  • Experience within a complex matrix organization

Preferred Qualifications
Education
  • Bachelor's degree in Communication or Marketing

Experience
  • 3+ years of recruitment marketing experience or similar digital marketing experience

Skills
  • Experience with advertising technologies like LinkedIn Campaign Manager and Indeed Hosted Jobs
  • Experience with metrics reporting tools like Google Analytics and Talentegy
  • Experience with recruitment research tools like Talent Neuron and Indeed Hiring Insights
  • CRM, lead generation, and recruitment sourcing tool experience

#LI-RM1
HRC395 2026-70742 2026
Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S.
Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.

Top Skills

Adobe Pdf
CRM
Excel
Google Analytics
Indeed Hiring Insights
Indeed Hosted Jobs
Linkedin Campaign Manager
PowerPoint
Talent Neuron
Talentegy

Spectrum Charlotte, North Carolina, USA Office

In Charlotte, we’re supporting the mission of our company with roles in everything from Business Intelligence to IT and beyond. Plus, we’re serving customers all around the city with Field Operations, Sales & even local news.

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