Sweet Growth Spaces Insights & Analytics Manager

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Responsible for supporting Sr. Manager on Making & Baking (Honey Maid & Nilla) and driving the cakes & pastries learning agenda across key brands like Cakesters and 7 days.
This is a strategic role that requires an experienced Insight & Analytics professional. Responsibilities include:

• Collaborate cross-functionally to ensure that strategies and plans are based on sound consumer/market understanding.
• Support in driving learning agenda and shaping strategy for Cakes & Pastries. Partnering closely with Sr. Director of Marketing C&P to analyze the business across platforms and provide overall perspective on category dynamics.
• Partner with manager in key consumer insights deliverables across key brands (i.e., BGS, Market Structures, Quality, Demand Spaces.)
• Anticipate business and insights needs and continuously develop research plans to address learning needs, such as shopper-based market structures, brand health trackers, product and concept testing, packaging evaluation, digital ad testing, data insights mining with syndicated tools and exploratory research.
• Leverage 'scrapy' but effective tools to provide the consumer voice in more quick-turnaround initiatives that require more of a 'gut' check and speed is needed.
• Effective story telling skills: integrate data from multiple sources (primary, secondary, & syndicated) to drive foresight & strategy to deliver impactful/implementable insights to Marketing, Advertising and Media agency.
• Translate data into actionable insights and actions utilizing engaging 'story telling' and communication.

Cakes & Pastries

• Responsible for all C&P reporting inclusive on monthly consumption commentary and democratizing C&P trackers.
• Tracking on Cakesters Qi and working with cat man team to track aisle transition success.

• Innovation concept testing for new Cakesters format expansion ideas.

• Tracking and updating the organization on BV mini muffins launch.

• Support category sr. director in any strategic follow ups with leadership

Honey Maid Grahams Reporting

• Own the innovation insights learning plan to help develop HMG pipeline

• Support smore's insights to bolster HSY/Kraft partnership

• Investigate and support insights on recipe and baking brand pairing opportunities through consumer data, social listening, trend data, etc.

• Partner with Sr Manager to help drive holistic making and baking strategy

• Own and support business reviews and performance diagnostics

Nilla Reporting

• Own the innovation insights learning plan to help develop Nilla pipeline
• Lead VIS ID/packaging graphics research
• Investigate and support insights on recipe and baking brand pairing opportunities through consumer data, social listening, trend data, etc.
• Partner with Sr Manager to help drive holistic making and baking strategy
• Own and support business reviews and performance diagnostics

What you will bring

• A bachelor's degree is required, Master's degree preferred
• 3+ years of relevant experience working with insights and consumption data required
• 3+ years of experience using Nielsen and/or IRI required
• CPG industry experience preferred

Salary and Benefits: The base salary range for this position is $109,000 to $149,875; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Brand Building insights
Insights