At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We're looking for a Strategist, Growth to join our dynamic team. This role is perfect for a highly analytical and creative individual with a deep passion for social media marketing and a knack for uncovering actionable insights from data. You'll play a crucial role in both our pre-sale efforts and in supporting our strategy team with robust business intelligence and creator insights.
What You'll Do Here:
- Pre-Sale (50%):
- Develop compelling and data-driven RFP submissions and proposals that clearly articulate our value proposition and strategic approach.
- Conduct in-depth market research, competitive analysis, and audience segmentation to inform pre-sale strategies.
- Collaborate with sales and account teams to understand client needs and tailor solutions.
- Business Intelligence & Creator Strategy (50%):
- Perform digital data mining and analysis to identify trends, opportunities, and key performance indicators across various social media platforms.
- Develop and present insightful reports and dashboards that translate complex data into clear, actionable recommendations for the strategy team.
- Provide expert insights into creator performance, audience demographics, and content trends to optimize creator partnerships and campaigns.
- Stay abreast of the latest social media platform updates, algorithm changes, and industry best practices.
You'll Need to Have:
- 2+ years of experience in social media strategy; agency experience preferred
- Deep understanding of platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Twitter
- Proven success in growing brand presence across social platforms
- Strong knowledge of CPG, gaming, tech, and retail industries
- Skilled in translating client and leadership input into strategic briefs and actionable social plans
- Excellent copywriting and communication skills; confident presenting to stakeholders
- Proficient in social media management and analytics tools; experienced in data interpretation and reporting
- Bachelor’s degree or diploma in marketing, communications, PR, or related field (or equivalent experience)
- Flexible and responsive to clients across multiple time zones (EST Working Hours)
- Passion for and knowledge of gaming and tech is a plus
- Native understanding of digital culture, trends, and community behaviours
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
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