Copywriter - Sales & Positioning

The client, a growing healthcare-focused surgery center management company, is seeking a seasoned writer with strong product marketing sensibilities. This writer must be able to craft compelling narratives for C-suite executives at large hospital systems and write convincing, concise sales copy. The ideal candidate is a self-starter who can synthesize complex information, conduct internal interviews, and build a reusable RFP content library with a consistent voice and tone. The right writer will have a product marketing mindset, translating the unique service value to a compelling sales narrative.

• Duration:  Project will start beginning of January; final delivery goal by end of February
• Proposed Hours: ~110 hours
• Location Preference: Remote, US-Based Timezone

• Audit existing RFP materials and supporting documents.
• Conduct interviews with internal stakeholders (especially the founder) to extract positioning, values, and differentiators.
• Develop a "message house" for two target personas (academic medical centers and nonprofit health systems).
• Deeply understand the company’s value props and weave them into the RFP and sales collateral
• Create two core RFP narrative versions covering ~80% of standard content, adaptable for various proposals.
• Edit and elevate tone and clarity of existing content to reflect a unified brand voice.
• Collaborate with internal team on future proposals, slide decks, and external messaging.

• 5+ years of experience in product marketing, content strategy, storytelling, or proposal writing.
• Strong storytelling, conversion writing, and copy editing abilities.
• Experience working directly with founders or senior executives.
• Comfortable working in ambiguity and synthesizing input from multiple sources.
• Willing to ask intentional questions and collaborate to create the strongest outcome 
• Exceptional attention to detail, flexibility, and responsiveness to feedback.

• Experience creating messaging frameworks or “message houses.”
• Familiarity with joint ventures, M&A, and corporate development language.
• Expertise in healthcare or healthcare-adjacent industries.
• Understanding of healthcare operations or hospital systems.

Our client is a national healthcare company that develops and manages surgery centers in partnership with leading hospital systems. Their operations span clinical excellence, joint ventures, and centralized services. They’re scaling fast and investing in messaging clarity to support continued growth and brand credibility.