Start-up Marketing Lead

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Ideal location: SF, Bay Area

About the Role

We are looking for a strategic, cross-functional leader to define and scale Deel’s presence with one of our most critical audiences: startups and early-stage companies. As the Startup Marketing Lead, you will be responsible for building a segment-specific go-to-market motion from the ground up. You will own everything from messaging and campaign strategy to lifecycle programs and partner alignment. You will work across Product, Sales, Partnerships, Growth, and Customer Success to deeply understand the early-stage buyer, shape how we show up to them, and grow Deel’s impact in the global startup ecosystem.

What You Will Own

Strategy and Positioning

• Define and evolve Deel’s value proposition for startups, articulating why Deel is the right partner for early-stage teams scaling globally.

• Segment the ICP by growth stage, funding, region, and hiring complexity, and build tailored use cases and adoption pathways.

• Represent the voice of the startup buyer across GTM, content, and product feedback loops.

• Report insights and GTM performance to executive stakeholders.
  

Campaigns and Growth

• Lead startup-focused GTM campaigns each quarter in partnership with PMMs, Paid, SDRs, and Growth Marketing.

• Collaborate with the Partnerships team to drive co-marketing and channel growth with VC, accelerator, and platform partners.

• Source and promote compelling customer stories to strengthen credibility and advocacy within the ecosystem.
  

Ecosystem Engagement

• Represent Deel in startup communities, partner networks, and industry events, both virtual and in-person.

• Partner with the Events team to shape audience strategy, content, and speaker presence at key moments.

• Collaborate with spokespeople, founders, and startup advisors to amplify Deel’s perspective on global hiring and growth.

• Source speaking opportunities, firesides, and co-hosted activations that position Deel in the right rooms at the right time.
  

Who You Are

• 8-10+ years in B2B marketing, ideally in a segment marketing, product marketing, or GTM leadership role.

• Deep understanding of the startup buyer mindset, with direct experience working with or marketing to early-stage teams.

• Proven ability to lead cross-functional programs that span marketing, partnerships, product, and customer teams.

• Excellent communicator and simplifier who can distill insights, advocate for your segment, and drive alignment across teams.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.

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