Commerce Writer, InStyle

About The Position |

As the InStyle Commerce Writer on the evergreen team, you will be responsible for helping to create and maintain the beauty and fashion content on the site. Your main responsibility will be to write and update “best of” roundups for our evergreen commerce library with a focus on testing done in our NYC lab and by our editors and remote testing collective. You will also occasionally help contribute to timely sale and news-based content during shopping tentpole events i.e. Black Friday.

About the Role:

•  Write/update 10-12+ beauty and fashion stories per month

• Help provide feedback on product lists and methodologies for upcoming product tests

• Analyze insights and results after a test to select the best products to recommend

• Pitch new “best of” keywords and brainstorm other commerce concepts for the vertical

• Work in conjunction with senior editors on the team to strategize long term on how to target seasonal and high-priority articles at their peak times

• Participate in product testing as needed in our New York City lab and at home

• Collaborate with the beat editors, editorial, growth, and social teams to optimize our content for our readers and search

• Assist our News & Deals team during peak holiday shopping events, as needed 

About The Team: |

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InStyle is seeking a staff writer to join our commerce team! We are looking for a detail-oriented writer with a passion for all things beauty and fashion. Day-to-day, you will be responsible for content execution including writing new articles as well as updating existing content, partnering with our research and testing team to analyze testing insights and review methodologies and procurement lists, as well as working with SEO on all elements of content quality. You’ll also occasionally be tasked with testing products both in the NYC lab and at home. Finally, you will help support large holiday and shopping tentpoles for our news team.

About The Positions  Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

70% Writing net-new and updating existing “best of” content on the site with a focus on accuracy, thoughtful market, and brand voice.

15% Work closely with the research and testing team to analyze testing insights and methodologies, research and recommend products, as well as test products yourself.

15% Contribute to big sale and holiday tentpole shopping events i.e. Black Friday via roundups and one-off sale articles.

The Role’s Minimum Qualifications and Job Requirements

Education:

Bachelor’s degree; preferably in Journalism or Communications; or equivalent experience. 

Experience:

• 2+ years writing or editing experience at an online publisher, ideally in the beauty & style space.

Specific Knowledge, Skills, Certifications and Abilities:

• The ability to use data to identify topics of interest to a wide audience

• Proactive, flexible team player that’s able to meet deadlines and work in a fast-moving environment

• Strong knowledge of the beauty and fashion landscape including product launches, trends, and use of products in practice

• Outstanding organizational skills and innate ability to pay attention to detail

• The ability to work quickly, efficiently, and independently and collaborate with both remote editorial workers and in-house editorial team members

• Strong writing, research, and self-editing skills

• Mastery of written English and ability to edit stories based on style guides and with SEO top of mind

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