Sr. Product Marketing Manager

At AbsenceSoft, we’re transforming the employee experience. Our secure, intuitive technology helps employers bring humanity, certainty, and efficiency to some of the most complex moments in the workplace. Built by HR professionals for HR professionals, we’re proud of where we’ve been and even more excited about where we’re going.

We’re seeking a passionate and strategic Senior Product Marketing Manager to lead go-to-market strategies for our leave management solutions. This role is pivotal in defining product positioning, messaging, and competitive insights that drive adoption and growth across our expanding market. You’ll partner closely with product management, sales, customer success, and marketing to ensure alignment and impact.

What you'll do

• Define and execute go-to-market strategies for product launches and updates.
• Develop differentiated product positioning and messaging tailored to buyer personas.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Collaborate with product management to align roadmaps with market demand.
• Create and maintain sales enablement materials, including decks, battlecards, and collateral.
• Lead content strategy and execution for campaigns, webinars, case studies, and whitepapers.
• Partner with demand generation teams to design campaigns that convert leads to opportunities.
• Measure product marketing effectiveness through KPIs and provide actionable insights.
• Support pricing, packaging, and monetization strategies.
• Represent the voice of the customer by gathering and sharing customer insights.

What you'll bring

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years of product marketing experience in B2B SaaS.
• Proven success developing go-to-market strategies and executing product launches.
• Strong understanding of product marketing frameworks and best practices.
• Excellent written, verbal, and presentation skills.
• Analytical mindset with experience in market research and data-driven decision making.
• Strong collaboration skills across product, sales, and marketing functions.
• Proficiency in marketing automation, CRM, and analytics tools.
• Background in HR technology, HCM, or leave management software preferred.
• MBA or advanced degree a plus.

Why join us

At AbsenceSoft, we LEAD with our values:

Lead with Innovation - We create meaningful change through intelligence, focus and passion.  We embrace curiosity, data, and insight to shape the future of our industry. Always innovating, learning and evolving.

Elevate Every Voice - Every perspective matters. We listen, learn, and build a culture where diversity of thought and experience drives better solutions and smarter decisions.

Achieve Together - The customer fuels everything we do. We share knowledge, collaborate, celebrate wins, and face challenges as one team because success is always a collective achievement.

Drive Outcome - Every action we take delivers measurable value to our teams, our customers, and the employees they support. Accountability is non-negotiable. We honor our commitments, take responsibility for results, and see every success and setback as a chance to grow stronger.

 We offer:

• Impact that matters. You’ll do work that shapes the future of the modern workplace
• Flexibility and trust. We’re remote-first and results driven. You’ll have the freedom and flexibility to do your best work, wherever you do it best.
• Growth and development. We believe the best work happens when people are growing. You’ll have access to learning resources, leadership programs, and real opportunities to take on new challenges and expand your impact.
• Competitive rewards. We offer comprehensive benefits, a performance-based bonus program, and equity opportunities – because when we grow, you should too.
• Time for life. Recharge and reconnect with flexible time off, paid holidays, and flexible leave programs designed to support every season of life.
• Belonging and balance. We’re building an inclusive culture where every voice is valued, collaboration is celebrated, and success is shared.
• Compensation Transparency. Compensation range for this position is $140k - $170k annually, depending on experience and location.

We’re committed to building a team as diverse as the customers we serve. If your experience doesn’t align perfectly with every qualification, we still encourage you to apply – you might be exactly what we’re looking for. If this sounds like a fit, apply today, we’d love to meet you!