Sr. Product Marketing Manager - Subscription Lifecycle

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

• Own the end-to-end lifecycle strategy and roadmap focused on subscription monetization, including onboarding, activation, engagement, renewal, churn prevention, and winback.

• Define the lifecycle messaging architecture (value props, proof, objections, Calls-To-Action) that clarifies “why subscribe” by audience segment and lifecycle stage.

• Partner with Central Marketing Lifecycle/CRM to translate strategy into executable journeys: define requirements, triggers, targeting rules, creative needs, and success metrics.

• Build and maintain a structured experimentation agenda (hypotheses, prioritization, test plans) to improve attach, trial-to-paid conversion, upgrades, and retention; document learnings and next actions.

• Develop segmentation and journey strategy using customer behavior, product ownership, and intent signals; align with Analytics and Product on data availability and instrumentation needs.

• Partner cross-functionally with Product, CX, and Legal/Privacy to ensure lifecycle communications are accurate, compliant, and aligned to product reality and customer experience.

• Establish operating rhythms and reporting (weekly/monthly readouts) that connect lifecycle performance to decisions, tradeoffs, and roadmap updates.

• Contribute to annual and quarterly planning by identifying lifecycle growth opportunities, resource needs, and expected impact to subscription revenue.

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Education/Certifications:

• Bachelor's Degree

Experience:

• 7+ years in lifecycle strategy, CRM strategy, retention, subscription growth, or product marketing (consumer preferred).

• Demonstrated experience building lifecycle strategies that measurably improved subscription attach, trial-to-paid conversion, upgrades, and/or retention.

• Experience partnering with a centralized CRM execution team (or agency) to launch multi-step journeys across email/push/in-app, with clear requirements and performance targets.

• Experience designing and leading an experimentation agenda (hypothesis writing, prioritization, test design, results interpretation).

Knowledge, Skills, and Abilities:

• Strong subscription messaging and positioning skills: can simplify complex value into clear, customer-relevant benefits across lifecycle stages.

• Analytical mindset and Key Performance Indicator fluency (cohort retention, churn drivers, attach rates, conversion funnels); can translate insights into roadmap decisions.

• Strong cross-functional influence and stakeholder management across Product, Analytics, Creative, Legal/Privacy, and Central Marketing execution teams.

• Strong written and verbal communication skills, including executive-ready performance narratives and decision recommendations.

Other:

• Strong written and verbal communication skills, including executive-ready performance narratives and decision recommendations.

Preferred Qualifications

Education/Certifications:

Experience:

• Experience in smart home, connected devices, consumer apps, and/or subscription services (hardware, software, services ecosystems).

• Experience with lifecycle personalization/segmentation using behavioral and product telemetry signals.

• Experience launching lifecycle programs that incorporate offers, education, and feature adoption to improve long-term retention.

• Familiarity collaborating on in-app messaging and paywall/upgrade experiences with Product teams.

Knowledge, Skills, and Abilities:

• Strong experimentation discipline (including incrementality-minded thinking where feasible) and comfort operating with attribution limitations.

• Comfort building lightweight lifecycle “systems” (messaging frameworks, decision logs, brief templates) that increase speed and consistency across teams.

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.