Sr Mgr-Loyalty & Credit Marketing

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Senior Manager, Loyalty and Credit Marketing will lead the strategy, development, and execution of marketing initiatives across Lowe's core loyalty ecosystem, including MyLowe's Rewards, MyLowe's Pro Rewards, and HomeCare+, as well as oversee marketing for Lowe's credit card programs. This role is responsible for driving awareness, engagement, and growth of these programs, with a strong emphasis on acquisition marketing and customer lifetime value. This leader will partner closely with Loyalty Strategy, Digital, Creative, and broader cross-functional teams to deliver integrated, data-driven marketing plans that support enterprise business goals. The role will serve as a key subject matter expert in loyalty and acquisition marketing, while also leading and developing a team of assistant marketing managers. The Senior Manager will play a critical role in shaping go-to-market strategies, optimizing performance across channels, and advancing Lowe's position as a leader in customer loyalty and engagement.
What You Will Do

• Lead the development and execution of integrated marketing strategies for MyLowe's Rewards, MyLowe's Pro Rewards, HomeCare+, and Lowe's credit card programs, with a primary focus on customer acquisition, engagement, and retention.
• Drive awareness and adoption of loyalty programs and associated benefits through full-funnel marketing strategies, leveraging data, insights, and performance analytics.
• Serve as the subject matter expert in acquisition marketing, identifying opportunities to optimize targeting, messaging, channel mix, and conversion strategies.
• Develop and manage marketing briefs, campaign plans, and go-to-market strategies, ensuring alignment with overall loyalty and enterprise objectives.
• Deliver cohesive, customer-centric campaigns across all touchpoints in close partnership with Loyalty Strategy, Digital, Creative, Media, and Marketing Operations teams.
• Analyze program and campaign performance, translating data into actionable insights to continuously improve effectiveness and ROI.
• Oversee marketing support for credit card programs, ensuring alignment with loyalty initiatives and maximizing acquisition and usage.
• Lead, mentor, and develop a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.
• Collaborate with cross-functional partners to align marketing strategies with program value propositions, customer experience enhancements, and business priorities.
• Act as a key liaison across marketing and business teams, ensuring seamless execution of initiatives and strong stakeholder alignment.

Minimum Qualifications

• Bachelor's degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 8-10 years of general marketing experience
• 7+ years of brand or integrated marketing leadership experience for consumer brands or retailer
• 5+ years of experience running a P&L and/or working alongside P&L owners and using strong business acumen
• 3+ years of experience leading brand marketing and working cross-functionally
• Experience in writing strategic briefs

Preferred Skills/Education

• Experience leading brand or category work at a retailer or CPG company

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.