Sr. Marketing Manager, Respiratory

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cepheid, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world’s most complex health challenges. Together, we bring MORE change to the world.

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As the Sr. Marketing Manager, Respiratory, you will play a key role in advancing Cepheid’s respiratory portfolio across the U.S. region by leading high‑impact marketing execution and supporting commercial growth initiatives.

 Position Overview

We are seeking an experienced Sr. Marketing Manager of Respiratory Diseases to lead product marketing execution for assigned segments of the portfolio in the U.S. This role is responsible for executing marketing strategies that support growth, innovation, and customer engagement across the region.

As a senior individual contributor supporting the respiratory diseases portfolio, you will lead the development and execution of go‑to‑market plans, product launches, and demand generation campaigns. You will collaborate closely with cross‑functional teams, including Global Product Management, Sales, Medical Affairs, and R&D, to ensure marketing initiatives are aligned to market needs and deliver value to customers. As a disease‑area expert, you will work cross‑functionally to support portfolio differentiation, develop clear value stories, and engage key stakeholders—from laboratory leaders to clinical decision‑makers.

This position is part of the Customer Activation and Americas Marketing organization and focuses on positioning, messaging, demand generation, campaign execution, and market development for Cepheid’s core infectious diseases products.

This position reports to the Sr. Director of US Marketing and will be fully remote.

In this role, you will have the opportunity to:

• Lead execution of integrated U.S. marketing plans for assigned Respiratory segments, aligned to portfolio strategy and business objectives.

• Serve as the marketing subject matter expert for designated disease areas, providing input into positioning, messaging, and customer engagement.

• Lead regional product launches, coordinating cross‑functional stakeholders to ensure launch readiness, value articulation, and execution excellence.

• Develop and execute demand generation initiatives across digital and traditional channels to drive awareness, adoption, and growth.

• Partner with Sales, Medical Affairs, and Global Marketing to deliver effective field enablement tools, training, and customer‑facing content.

The essential requirements of the job include:

• Bachelor’s degree with 8+ years of relevant professional experience, or Master’s degree with 6+ years of relevant professional experience.

• Experience leading product marketing, portfolio marketing, or go‑to‑market initiatives within regulated healthcare, diagnostics, medical devices, or life sciences.

• Demonstrated experience leading cross‑functional projects and product launches in a matrixed organization.

• Experience developing and executing integrated marketing campaigns across multiple channels (e.g., digital, field, events).

• Experience analyzing market, customer, or competitive insights to inform marketing strategy and execution.

Travel Requirements:

• Ability to travel up to 40%, including occasional overnight travel, as business needs require.

It would be a plus if you also possess previous experience in:

• Respiratory disease diagnostics, testing, or molecular diagnostics 

• U.S. healthcare market dynamics

• Sales enablement platforms, CRM tools, or marketing performance analytics.

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

The annual salary range for this role is $103,500-$150,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

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We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].