Sr Marketing Manager - Messaging Strategy & GTM Enablement

Location: Remote (For Non-Local) or Hybrid (Local to NYC or Denver area) 

Position Summary: 

We’re looking for a Senior Marketing Manager to lead our messaging strategy and go-to-market enablement. This role is central to how we position our platform and solutions in the market and how we empower internal teams to communicate that value effectively.  

 Position Responsibilities: 

You’ll be the gatekeeper of all assets. That means maintaining a clean, current, and accessible content library, ensuring every asset reflects our latest thinking and positioning. 

You’ll work closely with the Senior Director of Marketing to define GTM, as well as the Product Marketing Manager to refine messaging based on real-time market and buyer insights. And you’ll be a true partner to Sales, working together to ensure they have exactly what they need to succeed. This is a high-impact, high-visibility role with direct influence on revenue outcomes, market perception, and internal alignment. 

We operate in a complex and evolving healthcare landscape. Our enterprise health platform, Judi, powers both: 

• Capital Rx: a full-service, transparent pharmacy benefit manager (PBM) committed to reducing healthcare costs, and 

• Judi Health™: a unified medical and pharmacy benefits experience for self-funded employers, health plans, TPAs, and health systems. 

We’re looking for a go-getter. Someone who doesn’t wait for answers, they find them. Someone who’s proactive, updates before being asked, and raises their hand to say, “It’s already done.” You’re detail-obsessed and energized by building and optimizing systems and messaging frameworks. 

• Build, maintain, and evolve our core messaging architecture: this is your system to create, refine, and protect 

• Craft clear, differentiated narratives for our platform, solutions, and services 

• Translate messaging into high-impact sales enablement: decks, one-pagers, talk tracks, objection handling, and more 

• Partner with other Marketing managers to refine messaging based on market and buyer insights 

• Collaborate closely with Sales to identify gaps, gather feedback, and deliver the tools and content that drive real conversations and conversions 

• Own and manage the entire content library and repository. Everything must be aligned, up to date, and easy to find 

• Ensure accuracy and consistency across our enablement and content platforms  

• Draft messaging briefs for Content and Demand Gen teams to ensure alignment across campaigns 

• Track usage and performance of enablement materials 

• Support product launches with tailored sales content that drives engagement and adoption 

• Develop cross-product narratives that unify our offerings under the Judi brand 

What Success Looks Like: 

• Our positioning is clearly understood and consistently used across Sales, Marketing, and Product teams 

• Sales reps are confident and well-equipped to communicate our value and handle buyer objections 

• Every enablement asset reflects our most current thinking and directly supports revenue generation 

• Messaging evolves quickly in response to competitive and market shifts 

• Stakeholders rely on you as the go-to expert for strategic messaging and enablement 

• Responsible for adherence to the Capital Rx Code of Conduct, including reporting of noncompliance. 

Minimum Qualifications: 

• 5+ years of experience in product marketing, messaging, or sales enablement, ideally in B2B SaaS or healthcare 

• Bachelor’s degree in Marketing or Business preferred 

• Proven ability to build and maintain messaging frameworks from scratch 

• Strong writing and storytelling skills-you can distill complex ideas into clear, compelling narratives 

• Experience partnering closely with Sales to deliver high-impact tools and content 

• Highly organized with a track record of managing and maintaining large content libraries or repositories 

• Proactive, curious, and solutions-oriented-you seek out gaps, fix what's broken, and optimize what's working 

• Comfortable working cross-functionally with Product, Demand Gen, Content, and Intelligence teams 

• You use data and feedback to iterate and improve messaging and materials 

• Passion for AI and belief in its ability to enhance marketing and experiences 

• Organized, detail-oriented, and comfortable managing multiple priorities