Sr Manager, Website Experience & Conversion Optimization

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

BeyondTrust Marketing is growing! We seek a Senior Manager of Website Experience & Conversion Optimization to drive continual web and conversion optimization improvements, in this newly created role. This team member will report to the Director of Content Marketing & SEO, and own the strategy for website performance, including conducting A/B and multivariate testing to increase conversion rates, engagement, and lead generation. In this role you will work to identify friction points in the user journey and optimize the overall website experience across multiple languages and regions. Additionally, you will conduct regular audits to proactively find and fix issues and drive optimizations.

This position requires strong experience with a large, complex, and high-performing website, and a blend of technical expertise, data-driven decision-making, and strategic collaboration. Success in this role entails working cross-functionally across Content Marketing, Web Development/Operations, Demand Generation, Customer Experience and Research, Product Marketing, and more. You will work closely with the dev team and other stakeholders to implement site improvements. Experience in the cybersecurity space or a related discipline is highly preferred.

What You’ll Do
Website Performance & Optimization

• Own the strategy for continuous improvements, ensuring an intuitive, high-converting user experience.
• Conduct A/B testing and multivariate testing to improve conversion rates, engagement, and lead generation.
• Ensure site speed, mobile usability, and accessibility meet industry best practices.
• Monitor key website performance metrics (e.g., bounce rate, time on page, conversion rates) and make data-driven recommendations.

User Experience. Personalization, & CRO (Conversion Rate Optimization)

• Identify friction points in the user journey and propose solutions to improve website usability and engagement.
• Implement and evolve measurably effective web personalization experiences, based on a strong understanding of our target personas
• Partner with UX/UI designers to enhance the visual and functional aspects of the website.
• Partner with cross-functional teams to drive growth and optimization of French, German, Korean, Portuguese, and Spanish site localization
• Use heatmaps, session recordings, and analytics to understand user behavior and refine the website experience.
• Implement and optimize lead generation forms, CTAs, and landing pages.

Strategy & Collaboration

• Work closely with the development team to implement changes and enhancements.
• Partner with content, SEO, and demand generation teams to align web updates with marketing goals, and to follow conversion paths all the way through.
• Regularly audit the site for outdated content, broken links, and missed optimization opportunities.
• Stay updated on web trends, CRO best practices, and competitor benchmarking.

What You’ll Bring

• 8+ years of experience in website optimization, UX/UI, CRO, or a related role
• Experience working with a complex, global website, and implementing website personalization strategies.
• Strong understanding of A/B testing and website governance tools (e.g., AB Tasty, Dubbot Google Optimize, Monside, Optimizely, Silktide, VWO).
• Proficient with web analytics tools like Google Analytics (GA4), Heap, Hotjar, etc.
• Hands-on experience with web personalization tools, such as Folloze, PathFactory, or Trendemon
• Experience using toolsets like Eloqua, Marketo, and Salesforce for understanding lead-flow and data
• Strong familiarity with web design principles, accessibility standards, and best practices.
• Basic understanding of HTML, CSS, and JavaScript (not a developer role, but enough to communicate effectively with dev teams).
• Highly analytical mindset with experience interpreting data and translating insights into actionable improvements.
• Strong experience working within CMS platforms (e.g., Adobe Experience Manager, HubSpot, WordPress).
• Excellent project management skills with the ability to prioritize and manage multiple initiatives.

Nice To Have

• Strongly desired: Experience working for a large/growing cybersecurity company, or within a related discipline
• Experience with SEO toolsets such as Ahrefs, BrightEdge, Conductor, SEMRush

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com.