Drive cross-platform go-to-market strategy and execution, owning technical positioning, messaging, buyer personas, and market launches for Cresta's AI-driven platform.
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI.
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.
About the role:
We’re looking for an exceptional, results-driven Senior Manager of Technical Product Marketing to drive cross-platform GTM strategy and execution, with a focus on technical differentiation. This role reports directly to the Head of Product Marketing and you’ll collaborate closely across our Product, Marketing, Sales, and CS to drive go-to-market success for one of the most important pillars of the Cresta platform.
Location: SF or NYC preference, remote.
Responsibilities:
- You’ll own the development and continuous refinement of positioning and messaging for Cresta’s technical platform, including Opera, AI models, Integrations, APIs, and security, creating sales and marketing collateral that helps us clearly communicate our differentiation and value across these areas
- You’ll develop and oversee Cresta’s technical buyer personas, advancing our internal understanding of what makes them tick and segmenting our messaging to more effectively turn them into advocates in deals
- You’ll partner closely across product, sales, and marketing, serving as the connective tissue to build and execute go-to-market strategies that drive Cresta’s growth
- You’ll introduce platform and model related innovation to the world in ways that drive adoption and pipeline by developing market launches and accompanying enablement to support cross-functional teams
- Your deep understanding of how our wins and losses are impacted by platform-related strengths, weaknesses, and gaps, will help you provide a data-driven point of view to influence future roadmap priorities and optimize our strategy
- You love to move fast, get your hands dirty, and solve open-ended problems that will help us build and grow market-leading AI products
Qualifications We Value:
- Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
- At least 7 years of product marketing experience, ideally for a SaaS or B2B business
- Experience managing cross-functional or cross-team projects
- Excellent communication skills and comfortable presenting in executive-level settings
- Excellent research skills and experience producing data-driven market analysis
- Deep domain knowledge of large language models and applications of AI in the enterprise
- Experience marketing to technical audiences
- Preferred Experience in software categories related to contact centers, customer experience and virtual agents
- Preferred Experience in hyper-growth scale-ups
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $140k-215k + Offers Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
Top Skills
AI
APIs
SaaS
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