Sr Manager, Product Marketing - Identity & End User Experience

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

1Password is seeking an experienced cybersecurity product marketer to join as a Senior Manager, Product Marketing and drive the product marketing strategy for our identity and user experience solutions. This individual will help define the future of how businesses and individuals securely authenticate, manage access, and interact with credentials and identities across workforce, developer, and consumer use cases. 

Reporting to the Director of Product Marketing, this individual will help drive market positioning, develop messaging, influence the product roadmap, and support go-to-market plans in partnership with marketing and sales for Enterprise Password Manager (EPM), identity-based access solutions, developer security tools, and end-user experiences.

This leader will play a key role in helping grow and evolve 1Password’s identity security solutions, ensuring alignment across product, marketing, and sales while helping both business customers and consumers adopt a modern approach to authentication and access security. They will lead a growing product marketing team responsible for delivering insights, storytelling, and market activation programs, while supporting strategic direction, prioritization, and measurable business outcomes in a competitive cybersecurity market.

A deep understanding of identity and access security is essential—this role requires experience with security and IT leadership priorities, workforce authentication, identity-based security models, and access experiences across business, developer, and end users.

This position is remote (open to candidates located in the US and Canada).

What we're looking for:

• Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a people leadership role.
• Go-to-Market expertise: Proven ability to help launch and scale enterprise security products, with expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement.
• Strategic leadership: Ability to support go-to-market strategies that align with evolving customer needs and industry trends.
• Cybersecurity Insight: Deep knowledge of workforce identity, authentication methods, and emerging threats, with insight into evolving IT and security priorities.
• Leadership and collaboration: Excellent collaboration and leadership skills, with the ability to align and influence cross-functional teams in a high-growth, dynamic environment
• Exceptional written and oral communication skills: The ability to excite internal and external stakeholders through compelling narratives
• Certifications: While not required, certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.) is an asset. 
• Degrees: Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience is an asset.

What you can expect:

• Impactful work: Lead launch and adoption strategies for identity, authentication, and user access security solutions, empowering organizations to stay secure.
• Innovative environment: Join a team that values creativity, collaboration, and a growth mindset.
• Growth opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skill set.
• Be the subject matter expert: Develop a strong understanding of the product vision, technology, and buyers to bridge complex technical concepts to a variety of stakeholders
• Develop product marketing strategy: Help support the growth of the Extended Access Management (XAM) category and expand 1Password’s role in securing workforce authentication, access, and user security experiences. Help guide launch and adoption strategies for identity and authentication security solutions.
• Drive insights: Conduct research to help inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats.
• Create narratives and messaging: Help craft compelling messaging that differentiates 1Password’s authentication and access security solutions from both existing EPM competitors along with legacy IAM, SSO, and authentication providers.
• Activate and enable sales and marketing: Help equip sales with training and content while supporting XAM demand and revenue generation campaigns.
• Become a spokesperson for the product: Represent the product at internal and external events
• Measure and optimize: Define and track KPIs to measure, and refine programs, and content strategies.
• Develop and mentor a world-class team: Support and coach a high-performing product marketing team, fostering accountability and growth, helping drive product sales growth, customer adoption, and competitive wins.

USA-based roles only: The annual base salary for this role is between $172,000 USD and $232,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $158,000 CAD and $214,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture 

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. 

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. 

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

Our approach to remote work 

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. 

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: 

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy 

💖 Four company-wide wellness days 

 Growth and future 

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community 

🤝 Paid volunteer days 

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing [email protected] with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.