Sr Manager, Product Marketing - Devices & Applications

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

1Password is seeking an experienced cybersecurity product marketer to join as a Senior Manager, Product Marketing and drive the product marketing strategy for our device and application security solutions. This individual will help define the future of securing devices and applications and deliver the story of the Extended Access Management (XAM) platform to businesses of all sizes - focusing on innovation, new capabilities, and effectively communicating the value of new security solutions in the market.

Reporting to the Director of Product Marketing, this individual will help drive market positioning, develop messaging, influence the product roadmap, and shape go-to-market plans in partnership with marketing and sales for Device Trust, Trelica by 1Password, and the 1Password Extended Access Management platform.

This leader will be a key contributor to the XAM platform story, ensuring alignment across product, marketing, and sales - while helping customers and the market understand and adopt a new approach to securing devices and applications. They will lead an experienced product marketing team responsible for delivering insights, storytelling, and market activation programs. They will help set strategic direction, drive prioritization, and deliver measurable business outcomes in a competitive cybersecurity market.

A deep understanding of workforce cybersecurity is essential—this role requires experience with security and IT leadership priorities, as well as securing employee devices, SaaS applications, and workforce access.

This position is remote (open to candidates located in the US and Canada).

What we're looking for:

• Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a people leadership role. 
• Go-to-Market expertise: Proven ability to launch and scale enterprise security products, including expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement.
• Strategic leadership: Ability to align go-to-market strategies with evolving customer needs and industry trends.
• Cybersecurity insight: Deep knowledge of workforce security, access management, and emerging threats, with insight into evolving IT and security priorities.
• Leadership and collaboration: Excellent communication and leadership skills, with the ability to align and influence cross-functional teams.
• Certifications: While not required, certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.) is an asset. 
• Degrees: Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience is an asset.

What you can expect:

• Impactful work: Lead launch and adoption strategies for innovative new device, application, and platform capabilities, empowering organizations to stay secure.
• Innovative environment: Join a team that values creativity, collaboration, and a growth mindset.
• Growth opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skillset.
• Develop product marketing strategy: Support the growth of the Extended Access Management category and expand 1Password’s role in securing devices and applications. Guide launch and adoption strategies for device, application, and platform security solutions.
• Develop and mentor the team: Coach and support a high-performing product marketing team, fostering accountability and growth.
• Drive insights: Conduct research to inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats.
• Create narratives and messaging: Craft compelling messaging that differentiates 1Password from legacy MDM, IGA, IAM, and SSO solutions - helping us win against key competitors.
• Activate with sales and marketing: Equip sales with training and tools while driving XAM adoption through targeted campaigns.
• Measure and optimize: Track KPIs to refine strategies, driving product sales growth, customer adoption, and competitive wins.

USA-based roles only: The annual base salary for this role is between $172,000 USD and $232,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $158,000 CAD and $214,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture 

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. 

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. 

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

Our approach to remote work 

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. 

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: 

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy 

💖 Four company-wide wellness days 

 Growth and future 

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community 

🤝 Paid volunteer days 

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing [email protected] with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.