WHO WE ARE
Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.
As Sr. Manager, Marketing Operations, you’ll lead the engine that powers smarter marketing at Edmentum. You’ll own the systems, data, and analytics that turn marketing strategy into measurable revenue impact, while building a high-performing team that’s energized by solving complex operational challenges. From the marketing technology stack to lead lifecycle, attribution, and executive-ready insights, this is a role for someone who loves transforming complexity into clarity and helping leaders make better decisions, faster.
In this role you will:
- Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business.
- Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.
- Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.
- Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.
- Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine.
- Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization.
- Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership.
- You have a Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.
- You bring 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management.
- You have a track record of building, coaching, and developing high-performing operations or analytics teams.
- You have deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus.
- You are highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance.
- You have working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks.
- You are fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL working with complex datasets.
- You have strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
- You have defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions.
- You are an excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives.
- You thrive in ambiguity, set functional direction, and balance hands-on team leadership with strategic execution.
- You are willing to take on evolving responsibilities based on business needs.
Job Application Deadline: July 8, 2026
At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.
We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.
Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact [email protected].
As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.
Edmentum’s notice regarding the collection of personal information from interested candidates is available here
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
