Sr. Manager of External Brand & Content Strategy

About Formation Bio

Formation Bio is a tech and AI driven pharma company differentiated by radically more efficient drug development. 

Advancements in AI and drug discovery are creating more candidate drugs than the industry can progress because of the high cost and time of clinical trials. Recognizing that this development bottleneck may ultimately limit the number of new medicines that can reach patients, Formation Bio, founded in 2016 as TrialSpark Inc., has built technology platforms, processes, and capabilities to accelerate all aspects of drug development and clinical trials. Formation Bio partners, acquires, or in-licenses drugs from pharma companies, research organizations, and biotechs to develop programs past clinical proof of concept and beyond, ultimately helping to bring new medicines to patients. The company is backed by investors across pharma and tech, including a16z, Sequoia, Sanofi, Thrive Capital, Sam Altman, John Doerr, Spark Capital, SV Angel Growth, and others. 

You can read more at the following links:

• Our Vision for AI in Pharma
• Our Current Drug Portfolio
• Our Technology & Platform

At Formation Bio, our values are the driving force behind our mission to revolutionize the pharma industry. Every team and individual at the company shares these same values, and every team and individual plays a key part in our mission to bring new treatments to patients faster and more efficiently.

About the Position

The Senior Manager of External Brand & Content Strategy will be instrumental in shaping Formation Bio’s reputation among key external stakeholders, including investors, industry leaders, and potential partners. Reporting to the Sr. Director of Brand Strategy & Communications, this role is at the forefront of elevating Formation Bio’s external presence through compelling storytelling, impactful content, sophisticated events and activations, and strategic relationship-building.

This position is critical to driving Formation Bio’s ambitious short and long term goals, across portfolio growth, partnerships, investor relations, and talent acquisition. Formation Bio aims to deliver the impact and scale of a large pharma company—without the traditional overhead and expense—by leveraging technology and AI to drive scalability and innovation. This position will play a key role in communicating that vision to the world.

Responsibilities

Brand Strategy:

• Develop and execute strategies and action plans to position Formation Bio as the leader in AI-driven drug development and the go-to partner for drug developers.
• Tailor initiatives to engage key external audiences, including:
• Pharma and biotech leaders: CEOs, R&D heads, and BD leaders etc.
• Investors: Biotech, AI, and generalists.
• Top talent: Particularly technical AI talent and BD/drug-picking experts 

Content Development:

• Own execution for all external branded content, from ideation and drafting through editing and production. 
• Develop strategic, high-quality content across multiple formats (written, audio, video). Top priority work will include blog articles, white papers, op-eds, short and long form video, and slides.
• Manage a content calendar aligned with brand milestones (e.g., conference participation, funding announcements, tech launches, partnership reveals, etc.).
• Collaborate with leadership to produce thought leadership pieces that highlight Formation Bio’s innovations in AI and drug development.
• Source additional internal and external researchers/writers to contribute sophisticated content, and lead editorial and production for that content. 

Event Curation and Planning:

• Plan impactful, creative bespoke events (often with corporate partners) catered to engage our target audiences
• Source and collaborate with external vendors and/or agencies to execute events

Stakeholder Engagement:

• Partner with internal teams to identify and seize opportunities for external visibility through media, events, and conferences.
• Build and maintain relationships with media outlets and industry influencers to ensure consistent, positive coverage.
• Work closely with external agencies (PR, media, creative, event planning etc.) to execute key brand initiatives effectively.

Measurement & Optimization:

• Track KPIs related to brand awareness and content engagement, using insights to refine strategies.
• Ensure all branding initiatives contribute to measurable progress toward company goals.
• Manage budget carefully and proactively, and resourcefully leverage AI and other technologies to optimize your resources and output.

About You

• 6+ years in brand strategy, content creation, or communications, with a preference for experience in biotech, pharma, and/or AI. Strong familiarity with the biotech and pharma media, content, and event landscape is a plus. 
• Proactive and hungry attitude, with an outcome oriented mentality. You can produce a high quantity of high quality work, and are willing and comfortable to incorporate ongoing feedback and direction egolessly and seamlessly.
• Proven ability to develop compelling content that resonates with a high-profile, sophisticated audience. Extraordinary writing skills required. .
• Comfortable mastering new or complex technical and/or scientific subjects quickly for the purpose of storytelling. 
• Experience working with and managing external agencies, including PR, media, creative, and event planning partners. Experience working within an agency is a plus.
• Strong project management and collaboration skills, with experience working cross-functionally.
• Comfort working with senior leadership on high visibility / high impact projects.

Traits & Skills:

• Exceptional communication and storytelling skills, with a talent for translating complex topics into engaging narratives.
• Creative instinct and willingness to do things differently.
• Strategic thinker who excels in a fast-paced, high-growth environment.
• A proactive, collaborative mindset that aligns with Formation Bio’s values.
• Track record of incorporating AI into your workflows to improve the quality, creativity, and speed of your work. 

Formation Bio is headquartered in New York City, with plans to build a larger team and presence in Boston. We are prioritizing hiring in these areas, with an expectation for NYC-based employees to work in the office at least two days per week. While our primary focus is on candidates in NYC (including the Tri-state Area) and Boston, we may consider remote candidates from specific geographies based on qualifications, skills, and business needs. We believe that in-person collaboration is essential for breaking down silos, fostering cross-functional teamwork, and embedding our company values into daily work. All employees located outside of the NYC Metro Area will be expected to travel to the NYC office at least four times per year for company events and team-specific meetings or activities.

Compensation:

Salary ranges are informed in part by geographic location, in addition to other factors. The target salary ranges for this role are: 

• NYC Metro Area, Boston Metro Area, SF Bay Area: $163,000 - $190,000
• All Other Eligible Remote Locations: $155,000 - $180,000

The ranges provided above include base salary only. In addition to base salary, we offer equity, generous perks, hybrid flexibility, and comprehensive benefits.

If this range doesn’t match your expectations, please still apply because we may have something else for you.

**Eligible Remote Locations:
Alabama (AL), Arizona (AZ), California (CA), Connecticut (CT), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Maryland (MD), Massachusetts (MA), New Hampshire (NH), New Jersey (NJ), North Carolina (NC), Ohio (OH), Pennsylvania (PA), South Carolina (SC), Texas (TX), Utah (UT), Virginia (VA), and Washington, D.C. (DC).

You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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