The Senior Field Marketing Manager will strategize and execute regional marketing programs to enhance pipeline growth, customer relationships, and brand engagement. Responsibilities include developing integrated marketing plans, overseeing programs, ensuring alignment with sales objectives, and measuring success metrics.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
Outreach is seeking an experienced Senior Field Marketing Manager to lead the strategy and execution of regional marketing programs that accelerate pipeline growth, strengthen customer relationships, and drive brand engagement across North America and EMEA.
This role sits at the intersection of sales, marketing, and customer success, building the connection between global campaigns and local market activation. The ideal candidate is a strategic and hands-on marketer who understands how to translate business objectives into regional plans that deliver measurable results.
You will collaborate closely with regional sales leaders, demand generation, and product marketing to design and execute integrated programs including city roadshows, executive events, account-based activations, and industry partnerships that drive awareness, engagement, and revenue growth within Outreach’s key customer segments and verticals.
This is a highly visible individual contributor role with significant cross-functional influence and the opportunity to help shape Outreach’s growing global field marketing motion.
Your Daily Adventures Will Include
- Strategy & Planning
- Develop and own the regional field marketing strategy across North America and EMEA, aligned with business goals, ICPs, and vertical priorities.
- Partner with regional sales leaders to define target accounts, pipeline goals, and event priorities by region or segment.
- Build integrated regional marketing plans that combine events, digital programs, account-based campaigns, and partner activations.
- Align field marketing efforts with corporate demand generation, product marketing, and brand initiatives to ensure cohesive go-to-market execution.
- This role requires both strategic planning and tactical execution, from shaping go-to-market programs to managing the operational details that bring them to life.
- Program Development & Execution
- Oversee all program logistics from venue selection and vendor management to onsite execution, ensuring each event delivers a seamless and high-quality experience.
- Plan and deliver high-impact regional programs such as executive dinners, roadshows, workshops, and third-party event participation.
- Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas.
- Drive account-based and vertical-specific activations designed to deepen relationships with customers and prospects.
- Manage program logistics, budgets, timelines, and stakeholder communication to ensure flawless execution.
- Cross-Functional Collaboration
- Partner with Sales to drive alignment on objectives, pipeline goals, and measurement of success.
- Work with Event Operations and Marketing Operations to ensure accurate campaign setup, lead capture, and reporting in Salesforce and Marketo.
- Collaborate with Product Marketing to ensure regional messaging reflects product priorities and differentiators.
- Act as the regional marketing liaison for Sales, Customer Success, and Partner teams.
- Support broader marketing events and campaigns beyond tradeshows, including customer user conferences, summits, field events, SKO, and roadshows.
- Measurement & Optimization
- Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement.
- Monitor performance against goals and provide actionable insights and recommendations for continuous improvement.
- Maintain data accuracy and consistency across regional programs and campaigns.
- Present regular reporting and strategic insights to leadership and stakeholders.
Our Vision of You
- 7+ years of experience in B2B field marketing, regional marketing, or integrated campaigns ideally in SaaS or high-growth technology environments.
- Deep understanding of enterprise sales cycles, customer personas, and regional go-to-market alignment.
- Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes.
- Strong communicator and collaborator with proven ability to influence cross-functional stakeholders and executive leadership.
- Highly organized and detail-oriented, with experience managing multiple concurrent programs and budgets.
- Data-driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent.
- Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%).
#LI-AM1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
Asana
Bizzabo
Cvent
Marketo
Salesforce
Splash
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