Sr. Director, Product Marketing

Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami’s Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.”

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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This leader will own positioning, messaging, product launches, competitive differentiation, pricing & packaging strategy support, and partner closely with Product, Sales, CXG and Executive Leadership to drive market adoption and revenue growth.
This role will lead a team of 3-4 product marketers, developing a high-performing function that operates as a strategic partner to the business. The ideal candidate is both a hands-on builder and a people-first leader with deep experience in B2B SaaS, strong storytelling skills, and a proven ability to translate market insights into compelling narratives and GTM execution. Key Responsibilities

Product marketing strategy & leadership

• Own end-to-end product marketing strategy across all three lines of business.
   

• Serve as the functional leader for Product Marketing while remaining hands-on in execution.
   

• Establish PMM priorities, operating rhythms, and success metrics.
   

Positioning & messaging

• Develop clear, differentiated positioning and messaging frameworks by product, segment, and persona.
   

• Translate complex digital banking technology into compelling, outcome-driven value for banks and credit unions.
   

Go-to-market & product launches

• Lead GTM strategy and execution for new products and major releases.
   

• Define launch tiers, target segments, use cases, and success metrics.
   

• Partner cross-functionally to ensure strong internal and external launch readiness.
   

Pricing, packaging & monetization

• Own pricing and packaging strategy across the platform in partnership with Product, Finance, Sales, and RevOps.
   

• Design packaging architectures, pricing models, bundles, and tiers aligned to customer value.
   

• Conduct pricing research, competitive analysis, and win/loss insights.
   

• Develop internal guidance and external narratives for pricing changes.
   

Sales & customer enablement

• Create high-impact enablement assets including pitch decks, solution briefs, battlecards, demo narratives, and value tools.
   

• Partner with Sales and Customer Success to support pipeline, expansion, and strategic deals.
   

Market, customer & competitive intelligence

• Establish a strong voice-of-customer and voice-of-market discipline.
   

• Own competitive positioning and objection-handling strategies.
   

Team leadership

• Lead, coach, and develop a small, high-performing product marketing team.
   

• Define best practices, standards, and career growth for PMM.
   

Qualifications

Required

• 8–12+ years of experience in Product Marketing or GTM roles for B2B SaaS.
   

• Experience leading or acting as Head of Product Marketing.
   

• Proven ownership of pricing and packaging strategy.
   

• Deep expertise in positioning, messaging, launches, enablement, and competitive intelligence.
   

• Strong cross-functional leadership skills.
   

• Comfortable operating as a player/coach in a growth-stage environment.
   

Preferred

• Experience in fintech and/or digital banking technology, including digital banking platforms, onboarding/account opening, or data and marketing solutions.
   

• Experience selling to community and regional banks and credit unions.
   

• Familiarity with regulated or compliance-driven markets.

What Success Looks Like

• Clear, differentiated positioning across all three lines of business with a cohesive platform story
   

• Consistent, effective sales and customer-facing messaging
   

• Successful product launches that drive adoption, pipeline, and revenue
   

• Pricing and packaging that support ARR growth, NRR, and disciplined discounting
   

• Strong cross-functional trust and influence
   

• A high-performing product marketing team that scales with the business

The salary range for this position is: $180,000 - $225,000Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.

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J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.