Sr. Director of Product Marketing

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.
We ensure our nation's healthcare workforce is healthy, safe, and compliant to work. Learn why Propelus is trusted by 5+ million professionals:

https://propelus.com/.

We're seeking a Senior Director of Product Marketing to lead our product marketing function and drive our business growth. This is a key leadership role within the marketing organization, responsible for defining and executing the go-to-market (GTM) strategy for our entire product portfolio. You will be a hands-on, customer-centric leader, translating deep market insights into compelling product narratives and ultimately accelerating our business growth and market leadership.

What You'll Do

• Lead Product Marketing Strategy: Define and execute product marketing efforts that align with overall business objectives, ensuring strategic priorities support revenue growth and market expansion.

• Go-to-Market (GTM) Ownership: Define and execute end-to-end GTM strategies for product launches, feature enhancements, and market expansions, from initial concept to post-launch optimization.

• Develop Product Positioning & Messaging: Craft compelling, differentiated product positioning, messaging, and value propositions that resonate with target customers and drive demand.

• Act as the Market & Competitive Expert: Become the voice of the customer and the expert on our target market. Lead research to deeply understand market trends, customer pain points, and the competitive landscape to inform and refine our strategies.

• Manage Pricing & Packaging: Partner with key stakeholders to develop and refine our pricing and packaging strategies to maximize revenue and market share.

• Champion Sales Enablement: Collaborate with sales leadership to develop high-impact sales enablement materials, including product training, battlecards, and demo scripts.

• Lead Product Content & Storytelling: Oversee the creation of high-quality product marketing content, from white papers and case studies to compelling product narratives that maintain a consistent story across all channels.

• Build a High-Performing Team: Lead, mentor, and grow a team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making.

What You'll Bring

• 10+ years of progressive experience in product marketing, with a focus on software or technology solutions.

• 5+ years in a leadership role, building and managing product marketing teams.

• Proven expertise in healthcare SaaS and DaaS product marketing.

• Demonstrated ability to develop and execute successful GTM strategies.

• Exceptional communication and presentation skills, with a track record of translating complex information into clear, benefit-oriented messaging.

• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

• The ability to work cross-functionally and build strong relationships with stakeholders.

Preferred Qualifications

• A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• Experience with project management platforms like Monday.com.

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers.

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.

• 401K with company matching, as well as financial planning education and resources.

• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, or fresh produce delivered to your door.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time or temporary employees. This job is open to candidates authorized to work in the US and located within US borders.