Sr. Digital Product Manager - MarTech (remote)

WHO WE ARE AND WHAT WE DO

Hallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark’s consumers. We are a team dedicated to optimizing sales, merchandising, marketing, data and operations for Hallmark direct to consumer experiences. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing landscape.

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS

The Senior Digital Product Manager – MarTech will define and own the end‑to‑end product vision for key marketing technology products that power personalized, real‑time, omni‑channel consumer experiences. This role champions MarTech capabilities that enable targeted communications, segmentation, and personalization across email, SMS, push notifications, and digital channels- driving meaningful engagement, incremental revenue, and improved consumer satisfaction.

In this role, you’ll collaborate closely with partners across Marketing, Product, Program Management, Analytics, and Technology to align priorities, translate business needs into clear product requirements, and deliver innovative digital and marketing experiences. You’ll serve as a strategic connector- balancing business goals, consumer needs, and technical capabilities- while confidently leading complex initiatives across multiple teams.

We’re looking for someone who can clearly communicate complex technical concepts in straightforward, non‑technical language, influence at all levels of the organization, and thrive in a fast‑paced environment with tight timelines and budgets. You’ll work with stakeholders to develop both short‑ and long‑term roadmaps, prioritize high‑impact work, and maintain a healthy, well‑groomed product backlog.

What You’ll Do

• Define and own the MarTech product vision and roadmap, ensuring alignment with business priorities and strategy
• Prioritize features and functionality; create epics and user stories; and partner with agile delivery teams to deliver high‑quality, high‑value solutions
• Collaborate cross‑functionally to translate business use cases into scalable MarTech capabilities
• Drive alignment and provide clear progress, risk, and status updates to leadership and stakeholder teams
• Use data to define KPIs, build business cases, and measure product performance and impact
• Identify opportunities to improve or redesign processes, tools, and policies to increase efficiency and effectiveness
• Partner with Marketing, Insights & Analytics, Product, and Technology teams to enhance personalization and consumer engagement
• Lead the consolidation, optimization, and ongoing evolution of core MarTech tools, including CRM, CDP, ESP, and marketing automation platforms
• Enable and enhance Customer Data Platform (CDP) capabilities, including unified consumer profiles, consent and preferences management, audience segmentation, and activation integrations
• Ensure strong data governance and compliance with privacy regulations (e.g., GDPR, CCPA) while maximizing responsible data use

What You Bring

• Proven experience leading complex, cross‑functional product initiatives with multiple business partners
• Strong business acumen with the ability to present ideas, plans, and opportunities to senior leaders
• Confidence and interpersonal savvy when partnering with both technical and non‑technical stakeholders
• Excellent communication skills, with the ability to simplify and translate complex technical concepts
• Experience working in agile environments and managing roadmaps, backlogs, and priorities

BASIC QUALIFICATIONS

The following are required to be considered for this role: 

• Bachelor’s Degree or 4 years professional work experience
• At least 5 years of experience in digital product development environment with a minimum of 3 years in an associate product manager, product owner or product manager role
• At least 3 years of experience working within the MarTech landscape, including platforms such as Salesforce Marketing Cloud and Customer Data Platforms (e.g., Adobe Experience Platform)
• Experience with agile development methodology
• Experience using storytelling to influence and align cross‑functional stakeholders at all organizational levels

PREFERRED QUALIFICATIONS

Your resume will stand out if you have the following:

• Demonstrated experience leading technically complex products with multiple stakeholders with competing priorities
• Proven background in collaboration and creative problem solving to deliver upon business objectives
• Experience using data to define business value, define priority, and manage trade-offs against competing priorities
• Experience managing direct reports
• Well versed in understand data from Adobe or Google Analytics and using data to drive decisioning

ADDITIONAL DETAILS

• The salary range for this role is $130,000 - $145,000. Final compensation varies based on several factors.
• This is a U.S.-based remote role.* We’re committed to creating a connected, collaborative culture, no matter where you are. You’ll have access to virtual tools, team support, and opportunities to engage and grow with us. *Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside
• of the United States.
• This is a progressive role designed to grow with you. We’ll match the job level to your skills and experience so you can hit the ground running and keep building your career.
• This role is eligible for Hallmark’s Annual Incentive Plan. More information will be shared during the interview process.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

COME JOIN US! Now’s your chance to embrace a future with Hallmark- just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF. 

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks. 

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please. 

HALLMARK – Because Connecting With Each Other Has Never Been More Important