Sr. Demand Generation Specialist (Remote)

Essential Responsibilities

• Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends

• Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion

• Draft email copy as needed, and coordinate copy and creative requests with other marketing functions

• Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning

• Own the execution plan, timeline, and dependency management of approved campaigns

• Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination

• Pull and validate outbound email, nurture, and other channel metrics monthly

• Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data

• Own the development of internal resources that help drive alignment across departments, including process documentation

• Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding

• Own all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team

• Identify opportunities to introduce innovative marketing tactics and new strategies that drive growth

• Utilize AI tools to build, simplify, and monitor automated workflows that eliminate overly manual processes and increase efficiency

• Own your own priorities within agreed upon timelines

Required Skills and Experience

• Bachelor's degree in marketing, communications, or a related field

• 4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)

• Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)

• Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision

• Ability to analyze campaign metrics to drive improvements in marketing tactics

• Strong organizational skills, including driving multiple projects simultaneously with attention to detail

• Data-driven, with a commitment to experimenting for measurable results

• Excellent written and verbal communication skills

• Ability to work independently and as part of a team

• Curiosity about AI and automation to reduce manual workloads