Sr Brand Platform Consultant

Position Title: Senior Brand Platform Consultant

Location: US-Remote

About the role

The Senior Brand Platform Consultant will work in collaboration with  external agencies, brand clients, internal sales, account managers, and social media  influencers to prepare & execute campaigns and measure & report on their  effectiveness. This position requires experience in the influencer marketing space and  knowledge of multiple retail verticals. The Senior Brand Platform Consultant will be  expected to lead execution of key accounts and implement strategies to increase the  success of their accounts. This role requires not only dedication to detail and world class follow through, but also a personality that is up to the task of shouldering  considerable responsibilities that may change day to day. This individual must ensure  that information is presented accurately, appropriately, and that reporting requirements  and deadlines are met in a timely fashion. This position requires an individual who can  work well under pressure and is flexible and easily able to multi-task and re-prioritize  when necessary. As there is client interaction, presentation skills, strong communication  skills, and a composed, professional demeanor are required. 

How you will make an impact

• Campaign planning, execution, and tracking & measurement 
• Utilize multiple data sources to compile strategic influencer casting lists to achieve client set goals 
• Work with clients to plan influencer strategy and optimize spend to produce  optimal outcome within budgetary constraints 
• Conduct outreach to and negotiate with influencers and agencies around campaign obligations and ensure follow through 
• Learn, understand, and master LTK’s proprietary platforms 
• Evaluate and approve integrated social marketing campaigns with  the aim of acquiring and retaining customers 
• Maintain regular measurement of campaign ROIs while keeping external  and internal campaign tracking and reporting documents up to date 
• Create client-facing professional reporting documents and be able to walk  clients through platform reporting 
• Routine communication and campaign updates to sales, account  managers, and clients 
• Collaborate with team members on new ideas, directions, and tools for  marketing and communications 
• Lead projects to improve performance of Operations department within a  specialized vertical or key account
• Lead quarterly trainings for junior team members on beneficial practices for the  growth of the department 
• Assist and mentor junior members of the team 
• Keep abreast of current trends in marketing and relevant social platforms 

What you will bring to LTK

• Minimum 3+ years of full-time work experience in social marketing,  marketing agency and/or marketing operations, campaign management, account coordinating, or related field. 
• At least 2 years of experience utilizing/manipulating numbers and data to  derive insights. Strong proficiency with advanced MS Excel required.
• Strong communication skills, particularly in professional email and  telephone communication.
• Presentation skills required. 
• Superior organizational & project management skills, ability to meet deadlines, and attention to detail to routinely produce zero-defect work.
• Superior social media background with experience in multiple platforms including Facebook, Instagram, Twitter, YouTube, TikTok, and blog postings 
• Superior problem-solving skills and solution-oriented mindset
• Ideal team player attitude and proven ability to work with team members across business functions 
• Ability to work independently and guide peer groups when necessary.
• Willingness to take on a variety of tasks whether mundane or exciting to achieve desired outcomes. 
• Ability to leverage knowledge of prior influencer marketing experience to achieve desired results. 
• Change champion enthusiastic about continuous improvement.
• Minimal travel may be required for this
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

Technical / Educational Requirements: 

• College graduate
• Proficiency with general office software (Excel, Keynote, Word, Google Docs, Google Apps)