Sr. B2B Marketing Manager, New Homes

Shape the future of how builders connect with homebuyers. 

At Realtor.com® , we’re building the best open marketplace in real estate—by and for the industry. We help millions of Americans find their way home while championing the agents, brokers, and builders who make it possible.

As our Sr. B2B Marketing Manager, New Homes, you’ll create and deliver marketing programs that help builders succeed with Realtor.com® . From demand generation and sales enablement to content, product launches and events, you’ll execute strategies that grow engagement, retention, and revenue—establishing Realtor.com® as the most trusted digital partner for builders.

If you’re a builder-focused marketer who thrives at the intersection of strategy, storytelling, and execution—this is your chance to make an industry-wide impact.

What You’ll Do

Sales Enablement & Demand Generation

• Own the creation and scaling of sales playbooks, ROI calculators, and builder case studies that shorten sales cycles and increase retention
• Manage builder-facing content across digital, CRM, and social channels.
• Test and scale demand-generation tactics across channels (events, partnerships, email, social, paid).
• Manage Realtor.com®’s builder-facing digital presence (blogs, resource hubs, newsletters).

Builder Marketing Strategy & Execution

• Execute builder marketing plans and campaigns that align with the B2B (Builder) marketing strategy, driving pipeline growth, deal velocity, and renewal uplift for Realtor.com® builder products.
• Leverage research and insights to uncover new opportunities and deliver actionable recommendations.
• Partner with sales teams to identify and activate high-impact marketing opportunities.

Go-to-Market (GTM)

• Lead go-to-market strategy for builder-facing product launches and enhancements.
• Collaborate with product and product marketing teams to develop positioning, messaging, and training materials.
• Ensure internal stakeholders are aligned and equipped for successful launches.

Events & Thought Leadership

• Own end-to-end event marketing execution —driving pre-, during-, and post-event initiatives that deliver on key goals.
• Partner with the events team to plan, coordinate, and execute Realtor.com®’s presence at industry conferences and trade shows.
• Support event activations, including logistics, content, and builder engagement.
• Identify and prepare speakers for Realtor.com® and industry stages (trade shows, webinars, panel discussions).
• Produce thought leadership and research reports that elevate Realtor.com®’s industry expertise.

Analytics & Reporting

• In collaboration with the Research & Insights team, support development and measurement of builder NPS, ensuring customer feedback directly informs marketing strategies and product improvements.
• Track and analyze campaign performance, reporting regularly to leadership.
• Continuously optimize programs to improve ROI, lead quality, and customer retention.

Cross-Functional Collaboration

• Act as the business partner to Sales and Product, translating builder needs into marketing strategies that drive revenue and retention.
• ​​Collaborate directly with Product to ensure builder-facing launches are positioned to win in-market, and support roadmap prioritization with marketing insights.
• Collaborate closely with internal and external stakeholders to ensure consistent messaging and execution.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You’ll Bring

• Bachelor’s Degree or equivalent with 8+years of B2B marketing experience (preferably in real estate, new construction, or related industries).
• Proven results in demand generation, sales enablement, and event marketing.
• Strong content development and storytelling skills for B2B audiences.
• Experience working cross-functionally with sales, product, and creative teams.
• Comfortable with CRM platforms (HubSpot preferred) and marketing automation.
• Strong analytical mindset with experience reporting on KPIs and campaign performance.
• Excellent project management skills and ability to juggle multiple initiatives.
• Embrace a scrappy, hands-on mindset—willing to tackle any task, big or small, and push boundaries to find innovative solutions.

What Success Looks Like

• Realtor.com® delivers measurable growth in builder engagement, retention, and revenue.
• Sales teams are equipped with scalable collateral, playbooks, and campaigns.
• Realtor.com® is seen as the leading thought partner for builders in the industry.
• Marketing programs strengthen client relationships and unlock new business opportunities.
• You help make Realtor.com® the most trusted and valued partner for home builders.

Why Now?

Realtor.com®’s New Homes business is one of our fastest-growing priorities. With more buyers turning to new homes and more builders seeking digital solutions, the opportunity is huge. Now, we’re looking for a marketer who can amplify our impact with builders —strengthening client satisfaction, driving retention, and unlocking new business opportunities that fuel success for both builders and Realtor.com®. Ready to shape the future of builder marketing at Realtor.com®? Let’s build something unforgettable— together.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location