Sr Analyst-Digital Engagement

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.
What You Will Do

• Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
• Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
• Serve as a mentor and subject matter expert for less experienced team members.

Minimum Qualifications

• Bachelor's degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 4+ years of relevant experience
• 4+ years of experience in retail industry
• Experience with Adobe products (e.g., Adobe Analytics and Workspace)
• Experience working with cross-functional teams

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.