Specialist, Wrangler Social Media Specialist

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Specialist, Social Media

Job Summary

The Social Media Specialist will support the Social Media Sr. Coordinator in building an elevated influencer presence for Wrangler with a focus on building brand love and supporting ecommerce initiatives. This hands-on role will engage directly with influencers, create briefs and lookbooks, and assist with influencer campaign execution. They will support strategic influencer marketing plans and help bring them to life. The ideal candidate must be curious and passionate about influencer marketing, and is a natural problem solver who thrives in a dynamic, fast-paced environment.

Responsibilities

• Assists with influencer campaign development, creation, and execution in partnership with Social Media Sr. Coordinator
• Identifies potential influencers for use in organic and paid media. In addition to managing relationship building and monitors industry updates.
• Vets influencers for brand fit for organic and paid campaigns
• Builds briefs and lookbooks to send to influencers under the direction of the Social Media Sr. Coordinator
• Partners with PR agency to develop relationships with macro and celebrity level influencers
• Assists with development of TikTok Shop Collaborator Partner program in partnership with Social Media Manager and Social Media Sr. Coordinator
• Assists with weekly, monthly, quarterly, annual, and campaign-based influencer reporting

Leadership

• Strong and effective communication skills with the proven ability to present and sell your ideas as it relates to writing copy
• Knowledge of fashion and marketing content trends and best practices
• Have a finger on the pulse of current culture and the retail industry, especially denim.

Requirements

• Bachelor’s degree or equivalent from four-year college or university
• Has a demonstrated passion for and understanding of influencer marketing
• Has working knowledge of managing influencers in a professional capacity on a variety of platforms, including Facebook, Instagram, and TikTok

Bonus:

• Experience with influencer management platforms (e,g, CreatorIQ, Sprout Social, Aspire, Bazaarvoice, etc.)development, providing creative feedback, and analysis); experience in working with creative and media agencies with a focus on digital media channels
• Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively; demonstrates resourcefulness and intellectual curiosity
• Understands that managing influencer campaigns is not an 8-5 job and occasional work will take place outside of traditional business hours
• Budget management experience, including budget allocations, tracking, and reconciliation to ensure project and overall budget is on targetidentifies opportunities to maximize budget efficiencies to improve ROI

Leadership Competencies Expected for this Role

Foundational Leader

Global Agility – Be open and adapt quickly when things change

Purposeful Integrity – Do the right thing, even when no one is watching

Strategic Foresight – Think ahead and plan for what’s coming

Customer Centric Innovation – Find better ways to serve our customers

Urgency for Impact – Act fast and get results that matter

Bold Accountability – Take ownership of your work and results

Empowered Collaboration – Work well with others to get things done

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.