The Social Media Specialist will develop and execute social media strategies, manage content across platforms, create engaging content, and analyze metrics to optimize performance. The role involves collaboration and creative problem-solving to enhance brand presence and engagement.
The Opportunity:
You might be perfect for our Social Media Specialist role if you:
- Are equally comfortable crafting a fun tweet about internet speeds as you are positioning an in-depth article about network intelligence trends on LinkedIn
- Thrive on staying ahead of social media trends while maintaining the credibility and authority of industry-leading tech
- Can thoughtfully balance between showcasing highly technical information and getting to the kernel of what people actually care about
- Have a track record of turning strategic thinking into concrete, measurable results through social campaigns
- Live and breathe short-form video content, and are excited to ideate, film, and be featured in videos experimenting with the latest trends
- Can pack a powerful message into 280 characters
The ideal candidate will be a creative problem-solver who combines strong social media instincts with analytical thinking, works well both independently and collaboratively, and brings a genuine enthusiasm for translating complex technical concepts into engaging content.
Key Responsibilities:- Develop and execute comprehensive social media strategies across Ookla and our corresponding brands: Speedtest, Downdetector, Ekahau, and RootMetrics
- Manage and grow our presence across LinkedIn, Twitter, Facebook, Instagram, TikTok, and other relevant platforms
- Create engaging, well-researched content that resonates with our technical and consumer audiences
- Collaborate with industry analysts and thought leaders to develop compelling thought leadership content
- Monitor social media trends and implement innovative approaches to engage our audience
- Navigate social media relationships with strategic partners while navigating complex industry dynamics
- Analyze social media metrics and provide actionable insights to optimize performance
- Develop and manage content calendars across all platforms
- Execute and report on paid social media campaigns that drive measurable business results
- Create engaging multimedia content including short-form videos for platforms like TikTok and Instagram Reels
- Support as necessary additional initiatives driven by the Product Marketing team
Job Requirements:
- 2-3+ years experience in marketing, communications, or a related field
- Bachelors Degree in Mass Communications or equivalent working experience
- Experience managing social media channels, with demonstrated success in growing engagement and audience
- Strong content creation skills across various formats (text, image, video)
- Experience with video editing software (Final Cut, Adobe Premier, Capcut, Camtasia)
- Excellent writing and editing skills with meticulous attention to detail
- Experience managing social media content across platforms
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments
- Creative thinker with the ability to generate innovative marketing ideas and strategies
- Experience working in B2B marketing is not required, but a plus
- Experience working in influencer or affiliate marketing is not required, but a plus
- Experience in the Internet or telecommunications industry is not required, but a plus
- Salesforce and Hubspot expertise is not required, but a plus
- Proficiency in marketing automation tools and CRM systems not required, but a plus
- Familiarity with AI technologies, particularly GPT models and their applications in content creation and social media not required, but a plus
- Ability to travel for occasional trade shows and team offsite events
- Successful completion of a background check
About Ookla
Ookla® is a global leader in connectivity intelligence, offering unparalleled network insights through the combined expertise of Speedtest®, Downdetector®, RootMetrics®, and Ekahau®. Ookla’s complementary datasets combine crowdsourced and controlled, public and private collection methods, QoS and QoE metrics, and more to unlock correlations and actionable insights — helping organizations optimize networks, enhance digital experiences, and create better connected experiences for end-users.
Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who love solving problems, are motivated by challenges, and enjoy turning clever ideas into exceptional products. When you work for us, you are using Ookla data and insights to advance our mission of better connectivity for all.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ookla offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ookla is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $60,000 to $83,000/year. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
Similar Jobs
HR Tech • Legal Tech • Software • Consulting
The Social Media Specialist will manage social content, engage with the community, support campaigns, and analyze performance metrics to drive brand awareness and audience engagement.
Top Skills:
Adobe Creative CloudCanva
Cannabis • Retail
The Social Media Specialist will create content for Instagram and TikTok, manage posting, analyze metrics, and engage with the community to grow brand presence and follower engagement.
Top Skills:
Adobe ExpressAi ToolsCanvaIllustratorLaterPhotoshopSprout Social
Big Data • Analytics
The Senior Communications Specialist manages social media strategies, drives engagement for a gaming franchise, and collaborates with various teams to align content with business objectives.
Top Skills:
Analytics ToolsSocial Media Platforms
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
