The Social Media Research Manager develops research strategies, manages a team analyzing trends, and translates insights into actionable recommendations for clients.
We are seeking an experienced and motivated individual to join Vocal Media’s team!
The Social Media Research Manager will assist in developing the research strategy for our agency's clients, overseeing trend identification, conversation monitoring, and insights development. They will manage the team responsible for tracking online conversations, identifying emerging trends, and translating digital insights into actionable recommendations for clients. This role goes beyond social listening and will think strategically about algorithms, trends, and talent identification.
Responsibilities
- Lead and oversee research strategies and analysis for multiple client accounts, with specialized expertise in social media trends and conversations
- Manage a team dedicated to monitoring online discussions, identifying emerging trends, and analyzing conversation patterns across social platforms
- Identify creators who could be a fit for potential campaigns
- Develop comprehensive trend reports that translate social listening insights into strategic recommendations for clients
- Provide expert guidance on incorporating research insights into broader client programs and campaigns
- Stay at the forefront of research tools, methodologies, and platform-specific analytics to ensure cutting-edge approaches
- Build and maintain strong client relationships through presentations, strategic meetings, and responsive support
- Lead and mentor the social listening team, facilitating professional development and ensuring high-quality analytical output
- Collaborate with cross-functional teams to ensure social listening insights inform content creation, campaign strategy, and broader client goals
- Identify creator talent that could be a fit for campaigns or Vocal partners
- Lead on the development of our local sourcing and talent identification
- Identify the latest social media tactics and trends happening online
Qualifications
- 5+ years of professional experience in research, social listening, social media, influencer marketing, digital analytics, or social media intelligence
- Proven track record analyzing online trends and conversations, particularly on TikTok and emerging platforms
- Deep understanding of social listening tools, trend analysis methodologies, and insights development best practices
- Excellent analytical skills with the ability to identify meaningful patterns in large datasets and translate them into actionable insights
- Strong communication skills to effectively present complex data and insights to diverse audiences
- Experience leading analytics teams and developing social listening talent
- Strong time management skills with the ability to manage multiple analysis projects under strict deadlines
- Passion for digital culture and demonstrated ability to identify and contextualize emerging trends
Benefits
- Health insurance covered at 90% for full time employees; Dental and Vision available
- Unlimited PTO and sick leave
- 401(k) plan & company contribution
- Unique “Wellness” & “Touch Grass” benefits
- Fully remote position based in the U.S.
Vocal Media is committed to developing leaders, policies, and a team culture that embraces diversity and enhances equity. We believe that differences in backgrounds, experiences, and identities lead to healthier organizations and stronger teams. We recognize that our success requires commitment to obtaining and retaining a diverse staff that provides the highest quality services to our clients and creators. Vocal is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity, or disability, or any other legally protected basis. Vocal is committed to providing accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. Vocal will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
Top Skills
Digital Analytics
Social Media Listening Tools
Trend Analysis Methodologies
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