The Social Media Marketing Manager develops and executes social media strategies, manages content creation and campaigns, tracks metrics, and oversees community engagement.
At Promethean...
We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.
Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.
As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The Social Media Manager is responsible for developing and executing Promethean’s social media strategy in alignment with the company’s strategic initiatives. This role includes managing content creation, planning and implementing campaigns, post scheduling, analyzing performance metrics, and community engagement across all active and emerging social platforms. Additionally, the Social Media Manager will manage Promethean’s social media trade show strategy, and collaborate teams to produce high-quality content
Responsibilities:
- Work with leadership to develop refine, and implement a global organic social media strategy across existing and emerging social media channels in the US and UK.
- Work with agency to manage organic social media content for German-language social channels.
- Manage logins and activity on Promethean FB, X.com, LinkedIn, and Instagram accounts, as well as new and emerging social media channels.
- Collaborate with Brand team on the creation, curation, and management o all published content (images, video, written) across social media platforms.
- Schedule and post content across all social platforms globally where applicable.
- Track and analyze social media metrics to measure the success of campaigns and make data-driven decisions.
- Provide reporting and insights to GTM leadership on key trends, variance to targets, etc.
- Collaborate with stakeholders in field marketing, sales, and channel marketing to align on messaging and content across social channels.
- Head up community management across all channels – engage with followers, redirect to support when necessary, and monitor customer reviews.
- Establish a Promethean presence in appropriate digital communities.
- Create social media content to be shared with Promethean partners for posting on their social media accounts.
- Collaborate with Channel and Partner Marketing teams to optimize this content.
- Collaborate with the trade show and events team on content creation, live streaming, and other social activities to optimize and enhance Promethean’s trade show presence. Travel on occasion.
- Build and manage an influencer social media marketing program.
- Collaborate with marketing team to optimize paid social media program and campaigns.
Requirements:
- 2-3 years of social media management experience
- Bachelor's degree in business, marketing, journalism, public relations, or related field
- International experience would be preferable
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization, Google Analytics, and internet ranking for web content
- Proficient use of multi-social posting programs such as Sprout Social, Hootsuite, and HubSpot
- Highly organized with an eye for detail and able to multi-task several projects at any one time
- Must have a strong understanding of all digital channels
- Relevant experience determining a target audience and how to cater to unique marketing campaigns to capture their attention
- Strong knowledge of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Base Range: $70,300 - $96,600 - + Bonus Eligible
For business reasons, Promethean does not employ individuals who work remotely in San Francisco, San Jose or Oakland.
Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.
Our benefits include:
· Medical, Dental, and Vision Insurance
· Spending Accounts (FSA and HSA)
· Disability Programs
· 401(k) Retirement Plan with Matching
· Generous PTO and Holidays
· Paid Maternity and Parental Leave Program with Child Care Subsidy
· Paid Volunteer Time Off
· Reward and Recognition Program
· Well-Being Programs (For example, company-wide health challenges)
· And more!
Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws.
In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy: https://bit.ly/2I83hwP
Please contact [email protected] if you have an accessibility request at any point during the hiring process.
#Promethean #EdTechJobs
Top Skills
Adobe Suites
Google Analytics
Hootsuite
Hubspot
MS Office
Search Engine Optimization
Social Media
Sprout Social
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