THE ROLE:
- This position will report to the: Sr. Manager – Content Marketing & Strategy
- Travel Requirement: Minimal
- Location: Remote
- FLSA Status: Exempt
- Employment Category: Full time regular
- Pay Range: $90,000-$100,000 + Annual Bonus Opportunity
JOB DESCRIPTION:
Generous Brands is looking for a Social Media Manager to join our Social team. This role will work across brands (Health-Ade, Evolution Fresh, and Bolthouse Farms) at varying scale with support and guidance from internal team and external agency. To thrive in this role, you should love to build strategy, cultivate community, and get creative! You’re organized and love managing a monthly content calendar. You love engaging with consumers, creators, and other brands. You've got your finger on the online pulse and know the latest trends, formats, and best practices. We also hope you love a good bevvy that brings the fun and function, cause it's kinda what we are all about.
JOB DUTIES:
- Assist in development of social strategies across multiple brands and platforms (mainly IG + TT)
- Manage monthly content calendar. Building, scheduling and posting for maximum impact!
- Manage external agency and content sources, guiding strategy from a brand and social expert perspective.
- Grow and manage our community across platforms and brands, managing inbound/outbound comms, supporting creator relationships, identifying gifting opportunities and partnership/giveaway opportunities to execute on.
- Ideate engaging content, ensuring it aligns with brand direction and helps fuel channel growth and engagement while following latest best practices and algorithms.
- Support social copy and caption building, integrating brand voice, timely references, and community relatable language.
- Own social listening efforts, collecting and reporting on consumer feedback, competitor insights, and more.
- Support social reporting efforts and summarize monthly content efforts, learnings, and opportunities.
- Maintain a deep understanding of the social landscape and industry trends to deliver best-in-class, innovative concepts into the marketplace. You don’t want to just follow trends, you want to create them.
- Work collaboratively with the social team and various cross-functional partners across marketing and external agencies as needed to develop creatives that align with brand goals and strategies.
- Other responsibilities as required.
REQUIRED SKILLS AND ABILITIES:
- Experience owning content strategy and ideation for a brand within the beverage, CPG, beauty, or like-minded space.
- Skilled in identifying trends, cultural moments, and brand storytelling opportunities that drive relevance, conversation, and engagement
- Experience in community building and management.
- Experience managing an external agency or content partners.
- Excellent project management skills, organized, and able to work across multiple projects, brands, and timelines: posting one month’s content, scheduling another, and concepting on another.
- Proactive, with a keen attention to detail. A diligent quality checker, known to catch a typo or call out an error.
- Great communication skills and comfortable sharing feedback with external agency partners and guiding strategy.
- Experience with social listening and customer service—actively monitoring conversations, sentiment, and cultural signals across platforms to identify opportunities, flag potential risks, and inform content and engagement strategy.
- Experience with social reporting and scheduling tools such as Dash, Sprout, Trello etc.
- Comfortable using analytics, testing, and performance insights to optimize content and inform strategy.
- Comfortable sharing ideas and participating in team discussions and brainstorming.
MINIMUM QUALIFICATIONS:
- 5+ years of experience in organic social media, including previous experience in a social media manager role, with a track record of proven social and content strategy that drives engagement and increased brand awareness. Especially a focus in developing a brand's social presence and taking it from point a to point b.
PREFERRED QUALIFICATIONS:
- Experience supporting cross-functional collaboration for product launches or retail moments.
- Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies
- You bring energy, curiosity, and a creative, solutions-first mindset to everything you do—and thrive in collaborative environments where no two days are the same.
- Experience working across multiple brands simultaneously is a plus!
- Content creation (vertical video, on camera, or meme/graphic) skills are a plus.
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
- Long hours sitting/on computer
HOURS & WORKDAYS:
- Full Time M-F
- Available to manage inbound and outbound communications on holidays & weekends (as needed) to maintain inbox and social presence.
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [email protected].
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
#LI-SR1
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
