Lead strategy and execution to build Instagram and TikTok presence from zero. Own content strategy, production, publishing, community management, analytics-driven optimization, and audience growth while collaborating with the founder and creative partners.
We are seeking a Social Media Manager to build and grow a personality-led social media presence from the ground up.
This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.
Responsibilities- Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
- Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development.
- Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality.
- Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
- Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
- Manage day-to-day community engagement and coordinate with the founder and creative partners.
Requirements
- Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage.
- A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results.
- Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
- Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content.
- Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
- Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.
- Able to work PST hours.
Nice to Have
- Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
