Social Media Content Specialist

Social Media Content Specialist Marketing Statement:

Are you a creative powerhouse with a pulse on the latest trends? Metro is seeking a highly motivated Social Media Content Specialist who excels in crafting engaging and innovative content. In this fast-paced role, you will leverage your expertise in digital marketing to develop and execute compelling social media strategies that resonate with our target audiences. The ideal candidate will possess a deep understanding of emerging trends and a knack for storytelling. If you thrive in a collaborative environment and are ready to work alongside a passionate team committed to pushing boundaries and achieving excellence in social media engagement, join our team!

Job Description:

The Social Media Content Specialist is a next-generation content creation professional, responsible for managing creating high-quality digital content for use to “tell Metro’s story” to a broad external audience across multiple communication channels. The incumbent supports the department's overall digital strategy, recommending tools and processes by identifying emerging digital and journalism trends. The incumbent leads the implementation of all initiatives managed by the Manager of Digital Content. The incumbent operates on a rotational on-call (24/7) schedule to respond to emergencies, as needed, and manages confidential and sensitive matters with discretion and confidentiality. The incumbent calls on creativity and the astute understanding of Metro's Strategic Transformation Plan to ensure messaging advances all STP priorities of Service Excellence, Talented Team, Regional Opportunity and Partnership, and Sustainability.

Principal Job Duties

• Supports the creation and accuracy of all external-facing digital communications channels, including but not limited to social media, the Washington Metropolitan Area Transit Authority (WMATA) website, email and text message notifications, mobile application information, and video.
• Monitors social media using a variety of tools to provide real-time intelligence to assist in managing Metro's response to incidents or latest emerging trends.
• Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro-related news, initiatives, milestones, service exceptions and events.
• Provides support and assistance to the Manager of Digital Content for assigned functions.
• Researches and coordinates responses on topics receiving extensive, high-profile attention, often confidential in nature. Maintains a content calendar that looks at short term and long-term planning (30-60-90+ days) of impending milestones for public communication, which involves tracking events, accomplishments, anniversaries, and strategic initiatives.
• Develops and publishes content for owned channels, including promotion of Metro News, initiatives and partnerships, as well as ensuring that content is fresh, relevant and up-to-date.
• Supports the digital content needs of internal stakeholders such as employee communications, marketing, community relations, government affairs, Metro Transit Police, etc.; documents media relations activities such as photo opportunities, press conferences, interviews, and roundtable discussions.
• Engages on social media to bring public awareness to Metro-related news, initiatives, milestones, service exceptions, and events. Actively monitors operations using a variety of internal tools, as well as social media, to provide real-time intelligence to assist in managing Metro’s response to incidents and to craft customer messaging.
• Understands social media insights around defined metrics like engagement, popularity, trending, and sentiment.
• Leads and participates on various internal and external committees and task forces, building and maintaining effective working relations to ensure interdepartmental cooperation, coordination, and productive, mutually beneficial interface with external public and private entities and individuals.
• Produces quick-turn infographics and content through use of software like Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc., that fully showcases complete storytelling ides and executions.

Other Duties

• Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
• Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.

The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.

Knowledge

• Knowledge of transit operations with particular emphasis on customer experience, as well as best practices for communicating service changes to customers.
• Knowledge of the video production process, demonstrating all skills critical to the process including idealization, scripting, shooting, editing, and post-production.
• Knowledge of relevant current and emerging project management and communications technologies and possession of application proficiency.
• Thorough knowledge of the National Capital Region and WMATA’s various external audiences including federal, state and local governments, regional entities, business and community leaders, special interest groups, industry and trade organizations, external transit operators, and other organizations and individuals instrumental in the advancement of public transportation in the region.

Skills

• Demonstrated skill with Web content management systems (e.g., Common Spot, Joomla, Alfresco, Drupal); Creative design (e.g., Adobe Creative Suite); Social media, including but not limited to, Snapchat, Instagram, Facebook, Pinterest, YouTube, and Twitter; Social media monitoring (e.g., Hootsuite, Social Hub, RightNow); Video production technologies (e.g., Adobe Premiere, Apple Final Cut Pro, iOS); Mobile web and application user experience, and best practices.
• Demonstrated project management skills, including proficiency in project management software applications, Peoplesoft Financial, and Human Resources applications.
• Skilled at proofing, publishing, creating and updating content, use of web content management systems, and maximizing digital customer communications platforms. High attention to accuracy and detail.

Abilities

• Ability to collaborate with cross-functional and working groups to develop campaigns and messaging.
• Ability to manage and coordinate multiple projects, work independently, and achieve goals on tight deadlines with ability to independently produce publication-quality results in a fast-paced environment.
• Ability to provide professional representation of Metro to a broad spectrum of external stakeholders.
• Ability to work independently and at variable hours which may include weekends and evenings.
• Ability to communicate effectively at all levels of the organization, including executive leadership, both orally and in writing.

Machine, Tools, Equipment, Software, Hardware Required

• MS Office Suite
• Standard Office equipment (personal computer, copiers, phone systems, etc.)
• Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc.

Supervisory Responsibility

Minimum Education

• Bachelor’s Degree in Communications, Public Affairs/Public Relations, Political Science, Public/Business Administration, Research, or a related field.

Minimum Experience

• Minimum of (4) four years of experience in communication, marketing, research, transit management, or public affairs/public relations, that includes:
  • Strong, demonstrated technology experience in web content, social media, video production, and mobile web applications
  • Impeccable writing skills
  • Experience creating and delivering clear, concise messages that consider strategic priorities.

Minimum Certification/Licensure

• N/A

Preferred Qualifications

• Experience in a large service organization setting

The Washington Metropolitan Area Transit Authority (WMATA), known as Metro, is the region’s leading public transportation provider. Serving a 2,054-square-mile jurisdiction, Metro operates six rail lines, 98 stations, 126 bus routes, and Metro Access, a shared-ride paratransit service. As one of the nation’s busiest transit systems, Metro connects communities, supports economic growth, and provides safe, reliable transportation.

Evaluation Criteria

Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.

Evaluation criteria may include one or more of the following:

• Skills and/or behavioral assessment
• Personal interview
• Verification of education and experience (including certifications and licenses)
• Criminal Background Check (a criminal conviction is not an automatic bar to employment)
• Medical examination including a drug and alcohol screening (for safety sensitive positions)
• Review of a current motor vehicle report

Closing

WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, or any other status protected by applicable federal law.

This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.