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The Social Media Buyer manages social campaigns from launch through optimization, building strategic plans, analyzing performance, and collaborating with cross-functional teams to achieve client objectives.
WHO WE ARE
At Basis Technologies, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.
We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.
With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.
ABOUT THE TEAM
Basis Technologies’ Social Team leverages Basis to help strategize, plan, execute, streamline, and analyze social media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients’ business objectives via social media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment & Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the social space, supporting each other, and pushing themselves to be the best.
ABOUT THE ROLE
The Social Media Buyer is responsible for managing specific social campaigns pre and post launch, as well as ensuring social RFPs and campaign launches are managed in a proactive manner. The Social Media Buyer is responsible for understanding the media plan objectives and how social can directly affect overall performance of the campaign.
WAYS YOU’LL CONTRIBUTE
- Building strategic campaign plans for social RFP requests
- Crafting client facing POVs based on the evolving social landscape
- Building and QAing campaigns according to best practices
- Maintaining a strong understanding of the paid social landscape and the latest products, solutions, and best practices across all major platforms
- Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
- Stewarding Basis’ client’s media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
- Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
- Assisting in the training, mentoring, and development of Social Media Buying Associates
- Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process
- Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
- Providing education on paid social platform tools to other internal teams as needed
- Assisting in the development and documentation of best practices related to paid social media management for both internal and external documents and assets
- Developing a relationship with clients through direct communication via external statuses, QBRs, and ad hoc meetings
WHAT YOU BRING TO THE TABLE
- 2+ years of experience with the daily management and execution of paid social campaigns across various platforms
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
- Strong analytical skills and the ability to pull and analyze reports from various ad manager platforms
- Familiarity with first-party and third-party data and tagging/pixel placement
- Detail-oriented and organized
- Developed communication and presentation skills
- Solutions-oriented
- Proficiency in Excel, PPT
- Precise attention to detail
- Ability to work in a cross-functional team environment
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
ANYTHING ELSE?
Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.
LIFE WITH BASIS TECHNOLOGIES
We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work 2025, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago.
We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.
Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.
If you need assistance with interview accessibility, please contact [email protected]. Your privacy is important to us, view our policy here.
Top Skills
Excel
LinkedIn
Pinterest
Ppt
Reddit
Snapchat
Social Media Platforms (Meta
Tiktok
X)
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