Social Content Producer

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Social Content Producer based in our Charlotte, North Carolina office.  

Summary 

As a Social Content Producer at NASCAR, you’ll help push the brand forward by creating bold, social-first content that actually shows up in people’s feeds. You’ll concept, shoot, and edit short-form video for platforms like TikTok, Instagram Reels, X, and Facebook, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

This role is perfect for a visual storyteller with strong creative instincts and a real pulse on the internet and what breaksthrough. We’re looking for someone who is curious, proactive, and comfortable testing ideas in real time. The Social Content Producer plays a key role in evolving how NASCAR shows up on social, keeping the work fun, pushing creative boundaries, while showcasing the sport.

Duties include but are not limited to:  

• Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, delivers the on-track product in a fresh way, and gives fans access (approximately 65% of the role).
• Support at-track and event coverage by collaborating with the Sr. Manager and social team on race-weekend shot lists, traveling to events, and producing content on site that delivers against the creative vision (approximately 35% of the role).
• Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
• Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
• Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.
• Manage projects end-to-end, from concept through execution, ensuring work meets quality and timeline expectations.
• Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
• · Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
• Use performance data and analytics to help evaluate content and inform future creative decisions.

Required skills / experience:  

• Bachelor’s degree in a related field or a minimum of two (2) years related experience, internship, and/or training; or equivalent combination of education and experience.
• 2 to 5 years of professional experience in video production, preferably with a focus on social media or digital content.
• Proficient shooting high-quality video on lightweight camera setups in fast-moving environments
• Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.
• Ability to work collaboratively in a fast-paced and creative team environment.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Demonstrate strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
• Thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
• Experience with motion graphics and visual effects using Adobe After Effects.
• Familiarity with the sports industry, particularly motorsports.
• A portfolio showcasing successful social-first video projects and innovative content strategies.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

Follow us on LinkedIn and X for future opportunities and company news.