The Social Content Creator will develop and star in original short-form videos for social media, focusing on renter advice and comedic content. They will work closely with the Brand team to innovate and create engaging, relatable content that resonates with renters.
Social Content Creator— On-Camera Talent
Contract | 20-30 hrs/week | $50/hour | Remote (U.S.)
Apartment List is building a bold, renter-first social presence—and we’re just getting started.
This year, we’re taking big creative swings on organic social: developing original series, experimenting with new formats, and showing up with a clearer point of view about renting, city life, and the realities people actually face. Social isn’t an afterthought here—it’s a core brand channel, and we’re investing in it accordingly.
We’re looking for a Social Content Creator to join our growing Brand team and help bring that vision to life. This is a highly creative, on-camera role for someone who loves storytelling, has a strong point of view, and is excited to help shape what a modern, culture-forward rental brand looks like on TikTok, Instagram, and YouTube Shorts.
If you’re energized by building something—not just plugging into an existing formula—this role is for you.
This creator will help us develop and star in original short-form video content that feels native, entertaining, and unmistakably Apartment List. You’ll be a key creative voice on the team, helping us push past safe ideas and into content renters genuinely connect with.
We’re especially interested in creators who are excited about one or both of these creative lanes:
1. Renter Advice / Persona-Driven Content
You show up as a trusted, relatable voice—think wiser sibling or rent-savvy friend. This content is confident, empathetic, and practical, helping renters make sense of affordability, leases, roommates, moving stress, and all the “no one tells you this” moments of renting.
2. Scripted Skits & Comedic Content
You bring renter truths to life through humor: skits, POVs, exaggerated-but-real moments, and culture-forward takes on apartment hunting and city living.
Some creators naturally do both. Others are exceptional in one lane. We’re open to either—we care most about strong creative instincts and a clear point of view.
- Be an integral part of our organic, B2C social team
- Create original, on-camera short-form video content for TikTok, Instagram Reels, and YouTube Shorts
- Help develop new content series, recurring formats, and creative experiments
- Write or collaborate on hooks, outlines, and light scripts optimized for short-form video
- Film and edit content using creator-first tools (CapCut, in-app editors, etc.)
- Partner closely with our Social Lead and Brand team to push ideas further and execute quickly
- Stay plugged into internet culture and renter conversations, knowing what to lean into—and what to skip
- Contribute ideas that help us evolve our voice, tone, and creative approach on social
You’re deeply creative, comfortable on camera, and excited by the idea of helping define a brand’s social presence—not just participating in it.
You might be a great fit if:
- You have 2+ years of experience creating short-form organic social video, either for yourself, a brand, or both
- You have a portfolio or social presence that clearly shows your on-camera style and creative POV
- You love experimenting with formats and aren’t afraid to try something bold
- You understand how to balance humor, clarity, and credibility
- You can take a creative direction and elevate it with your own ideas
- You’re fluent in TikTok and Instagram culture—not just the platforms, but the pacing, humor, and unspoken rules
- You care about making content that feels human, not overly polished or “brand-y”
- Strong on-camera presence and storytelling instincts
- Experience with short-form video editing tools (CapCut, TikTok/IG native tools, Canva, etc.)
- Ability to self-shoot content (phone is great—this is about ideas and execution, not production value)
- A sharp eye for what makes content stop the scroll
Please include two things here:
- A link to your social media portfolio where we can see your on-camera work
- A brief note telling us:
- Which creative lane(s) excite you most: Advice / Persona, Skit / Comedy, or Both
- Why you’re excited about building something bold with Apartment List
Top Skills
Canva
Capcut
Instagram Reels
Tiktok
Youtube Shorts
Similar Jobs
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead architecture and technical strategy for a large-scale decision management platform, driving real-time AI inferencing, scalability, resiliency, and cross-team engineering excellence while mentoring senior engineers.
Top Skills:
Real-Time Ai Inferencing,Decision Management Platform,Distributed Systems,Real-Time Processing Platforms,Cloud Technologies,Data Platform Technologies,Ai/Ml,Real-Time Decisioning,Real-Time Streaming Pipelines,Business Rules Management Platforms,In-Memory Data Grids,Rule Engines,Decisioning Engines
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead architecture and modernization of Mastercard's Decision Management Platform, drive enterprise-scale AI/real-time decisioning, ensure scalability/security/resiliency, mentor engineering leaders, align product and operations, and raise engineering standards across the organization.
Top Skills:
Cloud,Data Platforms,Real-Time Processing,Ai/Ml,Streaming Technologies,Complex Event Processing,Business Rules Engines,Decision Management Platform,Analytic Model Integration,Enterprise Architecture
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead architecture and technical strategy for enterprise-scale, real-time AI inferencing and decisioning platforms. Drive design for scalable, resilient distributed systems, mentor engineers, promote best practices, and partner with product leaders to deliver production AI/ML integrations and platform cohesion.
Top Skills:
Cloud,Data Platform,Ai/Ml,Real-Time Streaming Pipelines,Business Rules Management Platforms,In-Memory Data Grids,Rule Engines,Decisioning Engines,Real-Time Inferencing
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
