On Site Marketing Manager

Career Area:
Technology, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
As a People Leader within the eCommerce Product Management team, you will shape and drive Caterpillar's On Site Marketing strategy while leading a team of product managers and specialists. This role is critical to achieving annual parts sales growth targets as well as aggressive growth goals laid out for 2030.
You will define the vision, guide execution, and ensure continuous improvement of our eCommerce content management and promotional capability ecosystem, aligning product delivery with business objectives and team development. Success in this role requires solid expertise with eCommerce Administration Tools (HCL Commerce Management Center) and Digital Experience Platforms (Uniform), combined with strong product management capabilities to deliver seamless, scalable, and personalized digital experiences.
You will cultivate a culture of collaboration, innovation, and accountability, empowering your team to deliver high quality solutions that advance Caterpillar's aftermarket parts and services growth strategy.
What You Will do:
Lead and Develop Team:

• Build, mentor, and inspire a high-performing team of product managers and business analysts, providing clear direction, coaching, and professional development opportunities.
• Drive the adoption of agile practices and support the agile community within the organization.

On Site Marketing Product Strategy & Roadmap:

• Define and own the product vision and roadmap for HCL CMC and Uniform DXP capabilities ensuring product initiatives align with business objectives, customer needs, and market trends while prioritizing features and enhancements based on ROI, customer impact, and technical feasibility

Stakeholder Collaboration:

• Partner with engineering, UX, marketing, and business teams to deliver high quality solutions while serving as the liaison between technical and business stakeholders to clarify requirements, timelines, and communicate product updates, KPIs, and progress to leadership.

Platform Expertise:

• Leverage HCL Commerce, Feed Manager, Hightouch, CMC and Uniform DXP expertise to guide and support scalable content modeling, localization workflows, and personalization, ensuring seamless integration between eCommerce and content platforms for multi-storefront experiences.

Customer-Centric Approach:

• Adopt a customer centric approach by gathering and analyzing customer feedback, usage data, and market insights to guide product decisions while driving initiatives that enhance user experience, improve conversion rates, and increase operational efficiency.

Performance Management:

• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
• Identify opportunities to streamline processes, reduce customer friction and enhance customer value.

What You Will Have:
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision..
Software Product Technical Knowledge: Knowledge of technical aspects of a software products; ability to design, configure and integrate technical aspects of software products.
Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Considerations For Top Candidates:

• Ability to translate customer needs and market insights into actionable digital requirements.
• Understanding of eCommerce Content Management tools, Digital Experience Platforms, promotional and digital marketing tools, with a minimum of two years leading an eCommerce function
• Experience managing projects using Agile software tools such as Microsoft Azure DevOps, JIRA, Aha
• Product Owner certification (CSPO from Scrum Alliance)
• Experience working with onshore/offshore team model
• Demonstrated ability to empower teams
• Strong accountability, teamwork, and interpersonal skills, and communication skills
• Knowledge of SDLC and demonstrated experience employing SDLC in aspects of the project management process
• Strong leadership, critical thinking, storytelling, interpersonal, and communication skills.
• Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Bachelor's degree in computer science, information systems, digital marketing, communications, engineering, or related field. Or equivalent working experience
• Experience as a people leader or manager, with a proven track record of developing and empowering teams.
• Experience as a product manager.
• Extensive experience in an eCommerce management system role.
• Hands-on experience with Uniform DXP, highly desirable; experience with headless architecture, HCL CMC and promotional engines.
• Experience with website analytics tools such as Google Analytics, Google Tag Manager
• Experience with Feed Manager and shopping channels such as Google, Bing, Facebook marketplace

What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar:
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Summary Pay Range:
$147,760.00 - $240,110.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
January 28, 2026 - February 6, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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